Massive January Snowstorm Boosts Adultery Website

Midwesterners hit by frigid temperatures flock to for warmth

Jan 11, 2010, 07:00 ET from

TORONTO, Jan. 11 /PRNewswire/ --, the world's premiere infidelity dating site with over 5 million members, was inundated with so many new members on Thursday that their server shut down for the first time in their eight year history. The extreme weather conditions from Thursday's tumult left many people snowed in and unable to make it to work. These makeshift Eskimo's made the most of their time off and flocked to the naughty dating site in droves to sign up and apparently pursue an extramarital affair.

It's been reported that on a typical day, anywhere from to eight to ten thousand people sign up to Last Thursday, over 25,000 new members signed up. That's someone new joining the infidelity service every 3 seconds, making it's most profitable day ever. Instead of shovelling snow or working from home, the residents of Des Moines were among the most active, with over 1,500 people joining in one day.

According to President/Founder Noel Biderman, "Though Thursday was an exceptional day for us, the winter season always bring an influx of new members. Whether its due to inclement weather, New Years resolutions, or a Valentine's Day gone awry, is as reliable as the mailman; thru rain, sleet, snow, and sunshine. Over 5 million Americans have already discovered what makes the best destination for discreet online affairs."

Biderman came up with the concept for upon learning that upwards of 30% of people on traditional singles' dating sites such as, were actually already attached and lying about their status. He claims the majority of the new members who signed up Thursday reside in areas worst hit by this week's storm, including Illinois, Iowa, Nebraska and Kentucky. has been featured all over the media, including Ellen, The View, Good Morning America, Tyra Banks, Nightline, Dr. Phil, Vanity Fair, Time Magazine, Maxim and the NY Times.