TEL AVIV, ISRAEL, October 12, 2015 /PRNewswire/ --
MassiveImpact Ltd, the world's leading provider of performance mobile advertising, announced today its strong financial growth in mobile advertising revenue from China and that it is working with the top 10 mobile advertisers in China, including Baidu and Cheetah Mobile. Following the strong growth trends in its Chinese mobile advertising revenue, MassiveImpact is also expanding its APAC sales team to continue growing its presence in the region.
The Chinese market is a key target for many companies. Recent estimates from eMarketer show China's recent emergence as the second largest mobile advertising market behind the United States, with spending forecasted to double from 2014 to 2015, reaching 88.37 Billion CNY (13.9 Billion USD).
"The growth in Chinese household wealth in urban areas and swelling middle class has already caused some to call China the world's largest luxury consumer market, and it is only forecasted to grow," said MassiveImpact CEO, Sephi Shapira. "Brands are trying to reach these users and MassiveImpact's performance advertising model, that charges advertisers for conversions and not clicks, means that the company is able to tap into the Chinese consumption boom without having to worry about ad fraud and wasted ad spend."
MassiveImpact's existing relationships with Chinese publishers provide advertisers with access to their target audiences in China - as well as all other global markets - from a single platform. Companies from a variety of industries, including; mobile applications, finance, education, and consumer goods, are using the MassiveImpact performance mobile advertising platform to target Chinese consumers.
"There are an estimated 913 million smartphones in use in China and companies are looking to not only connect with them, but to also create new revenue," added Shapira. "We're excited to partner with our customers and create mobile advertising programs that will deliver results in mainland China and around the world."
With five operational sites across the globe and reaching more than one billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company's flagship product is TargetAdLive®, a real-time propriety technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by strategic investors in the mobile space, including SoftBank and SingTel. To learn more about MassiveImpact, please visit http://www.massiveimpact.com.
SOURCE MassiveImpact Ltd