LOUISVILLE, Ky., Jan. 4, 2017 /PRNewswire/ -- As savvy consumers increasingly turn to the web for at-home bartending and cocktail inspiration, Master of Mixes launches a new digital resource as their go-to tool. Mixologypro.com delivers fresh content about delicious, hand-crafted cocktail recipes, tips and techniques. The website enables home bartenders and everyday consumers alike to connect directly with Master of Mixes products, the company behind the site and the number one purchased brand of cocktail mix flavors in the U.S.
For 40 years, Master of Mixes has hand-crafted authentic cocktail mixes that allow consumers to craft the same quality cocktail at home as their favorite bartender would make. The brand offers more than 20 expertly developed flavors of cocktail mixers made with real fruit sourced from across the world and sold in 33 countries.
Mixologypro.com marks a pivotal step for the company in becoming the top industry innovator and consumer resource.
"Most packaged consumer beverage products – from beer and wine to soft drinks and iced tea – do not require a high level of customer knowledge regarding the preparation of the finished drink, but cocktail mixes are different, and that's why our new digital resource is so critical," said George Wagner, President of American Beverage Marketers, the parent company of Master of Mixes.
Beyond recipes, Mixologypro.com boasts six other categories including Products, Featured (showcasing seasonal favorites), Tools & Techniques, Brand Heritage, What's New and Meet Our Mixologist. Indeed, the company's own Master Mixologist and industry veteran Dean Serneels serves as the Mixologypro.com tour guide and is behind much of the content and videos.
"MixologyPro.com is a versatile digital resource unlike anything of its kind that essentially serves as an owner's manual for each Master of Mixes product," said Wagner. "Whether at home or on the go, our customer can bring any Master of Mixes flavor to life with a wide range of original product-specific recipes, how-to videos, and expert tips and tricks."
All recipes featured on Mixologypro.com are made using Master of Mixes mixers, ranging from Margarita to Bloody Mary, Strawberry Daiquiri and more. The website also boasts recipes using the Master of Mixes Lite line for 94 percent fewer calories; the BigBucket Margarita, Strawberry and Blue Hawaiian flavors; the brand's Cocktail Essentials line, which includes must-have bar staples such as simple syrup and grenadine; and its Martini Gold line, including martini flavors like Cosmopolitan and Lemon Drop.
"It's a huge step forward for the industry and our company," Wagner says. "We're proud to stand committed to providing at-home cocktail seekers excellent and unique content through the site, and showcasing Master of Mixes' unparalleled quality, bursting with authentic taste from real fruit."
About Master of Mixes
Master of Mixes is the number one purchased brand of cocktail mix flavors in the U.S. The brand's mission is to help consumers master their cocktail adventures through premium one-step mixers and inspiration, ingredients and tricks to take at-home cocktails to the next level. For more than 40 years, Master of Mixes has hand-crafted authentic cocktails with more than 20 flavors that can be found at retailers and grocery stores nationwide and in more than 33 countries. The brand's parent company, American Beverage Marketers, focuses exclusively on the expert development and distribution of liquid cocktail mixes. By doing so, Master of Mixes can ensure its team is highly specialized in the creation of premium drink ingredients. To learn more about Master of Mixes products, visit Mixologypro.com and facebook.com/MasterofMixes or instagram.com/masterofmixes_/
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SOURCE Master of Mixes