Masterbuilt Chooses Concept Inc. for Major Marketing Initiative

Jan 13, 2010, 08:01 ET from Concept, Inc.

BIRMINGHAM, Ala., Jan. 13 /PRNewswire/ -- Concept Inc. President, Susie Kelley, announced today that the agency has been awarded a cookbook project and named Agency of Record for Masterbuilt. In a competitive process that involved several nationally known competitors, Concept was chosen to spearhead this major marketing initiative for Masterbuilt. Based in Columbus, GA, Masterbuilt is an innovative leader in the manufacturing of electric smokers, turkey fryers and grills.

This project involves the production of a cookbook featuring recipes for smoking, grilling, frying and steaming foods which can be prepared with each of their products. The cookbook will be sold alongside Masterbuilt's smokers, fryers and grills on national TV as well as other national retail outlets.

For more than 30 years, Masterbuilt's passion has been to design quality outdoor cooking equipment that is simple to use. From the first propane fish cooker, to the user-friendly electric turkey fryer and electric smoker, they offer a complete line of outdoor and indoor cooking products designed with the consumer in mind. According to John McLemore, President of Masterbuilt, "Our standard of excellence is to design the most innovative products in the industry and markets we serve."

Concept is a creative agency focusing on ideas that work. With an unorthodox approach to thinking, Concept partners with its clients to create results-driven marketing campaigns.  A sampling of the agency's work can be viewed at . Concept is headquartered in Alabaster, Alabama.

SOURCE Concept, Inc.