PORTLAND, Ore., Oct. 29, 2015 /PRNewswire/ -- Professionals in the financial services industry can now overcome their social media compliance fears by enrolling in the Mastering Compliance online course by Sheri Fitts, CEO of ShoeFitts Marketing. A module within the Social Selling for Financial Advisors eCourse, Mastering Compliance is currently being offered free of charge to help remove any remaining barriers to understanding compliance.
"Many people are still afraid to use social media because of compliance fears and concerns," explains Fitts. "Yes, you do have to address the ghost of compliance, but it's not hard or frightening when you understand and implement some simple, thoughtful guidelines."
Fitts says financial services professionals need to address compliance and move forward so they can take advantage of the tremendous selling power of today's digital marketplace since there are now some 1.5 billion global social media users spanning all generations and demographics. This collective group, known as Generation D (digital), includes some 75 million investors with over $27 trillion in assets.
Cold calling fails more than 90 percent of the time, Fitts explains, adding: "What works today is social selling, which uses online resources and social platforms to ferret out information about prospects so you can form meaningful connections that lead to business."
Fitts, with some 25 years of marketing experience in financial services, understands the compliance worries, but she also understands the need to move past this concern. She recently launched a comprehensive 10-module eCourse, Social Selling for Financial Advisors, to address social selling in today's competitive marketplace.
About Sheri Fitts and ShoeFitts Marketing
Sheri Fitts, a well-regarded global speaker, engages audiences by sharing stories of her own experiences and experiments with marketing and social media strategies.
ShoeFitts Marketing helps clients be unforgettable. The Portland, Oregon-based consulting organization draws on decades of experience in the financial services marketplace to identify, create, and implement inspired marketing and social media strategies and solutions for its clients.
Contact: Sheri Fitts
ShoeFitts Marketing, Inc.
SOURCE ShoeFitts Marketing