Masters of Trivia Brings Its Attention-Market Funnel to the Texas Book Festival After Passing One Million Quiz Plays

Visitors at Booth 304 will vote on the greatest Texas novel, forecast the 2026 National Book Award for Fiction and compete in a literary tournament, Nov. 14–15 in Austin

AUSTIN, Texas, Nov. 11, 2026 /PRNewswire/ -- Masters of Trivia, the global edutainment and quiz platform, will exhibit at the Texas Book Festival on Nov. 14 and 15 at Booth 304 in Exhibitor Tent 3 (booths 300–305). Visitors will vote, forecast and compete in one visit, a format the company first ran at FIL Monterrey 2026 in Mexico.

On Oct. 24, 2026, Masters of Trivia recorded its one millionth quiz play, about 20 million questions answered since its global relaunch in November 2023. At its current growth rate, the company expects to reach two million plays within 90 days.

From a ten-second vote to a twenty-question quiz
Prediction markets have shown that culture attracts real attention. The harder problem comes before any market exists: getting people to engage, and finding out what they know. Masters of Trivia answers it with a three-step funnel:

1. Preference polls: what do you think? Ten seconds, no wrong answer. Run on TopRanked.
2. Prediction polls: what do you expect? Blind, timestamped, one forecast per person, resolved against an official source.
3. Quizzes and tournaments: what do you know? Questions against the clock, on a topic as narrow as the poll that led there.

At FIL Monterrey 2026, one crowd went through all three steps in nine days: 1,658 votes on Mexico's favorite author, 1,350 sealed forecasts on the 2026 Cervantes Prize, and 1,311 registrations for a literature tournament.

What visitors can do in Austin
The Texas Book Festival draws about 50,000 people and nearly 300 authors to the Texas State Capitol grounds. At Booth 304, one QR scan takes each visitor through the same three steps:

• Vote: "What's the greatest Texas novel?", from Lonesome Dove to Blood Meridian.
• Forecast: who will win the 2026 National Book Award for Fiction? The forecast closes Nov. 15 at 5 p.m. CT and resolves at the National Book Awards ceremony on Nov. 18. The crowd's call will be published against the official result and a public prediction market.
• Compete: Master of the Written Word, a free literary tournament of 30 questions at 18 seconds each, one run per player, on Sunday, Nov. 15, from 1 to 3 p.m. CT, with a live leaderboard at the booth.

Between rounds, visitors can stay local with quizzes on the Texas Capitol they are standing beside, the Texas Hill Country, the Texas Longhorns and the Austin Film Festival.

Why it matters to AI platforms and prediction-market operators
Every step produces structured, timestamped data on what people prefer, what they expect and what they know. For large language models and AI search, the Masters of Trivia library runs from 17 broad categories down to single subjects: the Nasdaq, the Apollo 11 mission, Riesling wine, Winston Churchill and tens of thousands more. For prediction-market operators, live-event crowds offer a reference signal and an engaged audience, including in categories markets do not yet cover, such as Spanish-language literary prizes.

"Attention is the scarcest asset, online and offline, and the hardest to measure honestly," said Dom Einhorn, Founder and CEO of Masters of Trivia. "A poll tells you what people think. A forecast tells you what they expect. A quiz tells you what they actually know. A million plays have shown us that if you make it worth playing, people will go all the way down that funnel. Monterrey proved it at a book fair in Spanish. Austin is the next test."

About Masters of Trivia
Founded in 2005, Masters of Trivia is a global edutainment and quiz platform with more than 100,000 quizzes across 17 primary categories. It was selected for the HundrED Global Collection 2026, chosen from 789 education innovations. Learn more at mastersoftrivia.com.

About TopRanked
TopRanked is the polling and forecasting platform that powers Masters of Trivia's preference and prediction polls. Learn more at topranked.pro.

Media Contact
Dom Einhorn
Founder and CEO, Masters of Trivia
[email protected]
805-750-4975

SOURCE Masters of Trivia