Matchmaker for Luxury Brands and Chinese American-Brand Hungry Millennial Shoppers, Dealmoon.com, Turns 10 on International Women's Day, March 8, 2019
What was once a bridge between chinese american millennial and luxury brands has transformed into a social media behemoth
RICHARDSON, Texas, Mar. 4, 2019 /PRNewswire/ -- On March 8, 2019, Dealmoon.com, the #1 shopping recommendation site for the world's top luxury brands to reach designer-hungry Chinese-American millennial shoppers, turns 10. Retailers who are looking to reach this storied consumer are being offered a special introduction in celebration of their 10th birthday: if they post product on the website before March 8th, they will be exposed in a special way to the 17.6M clicks a month and 20M shoppers on their social media channels. The special offer includes giveaways, gifts with purchase and more.
The Dealmoon brand has become as ubiquitous as Amazon is to American shoppers or as Google is to those who are searching for something online. Some of the world's most well-known brands, from Gucci to Monica Vinador, Prada to Chloé and everything in between, have experienced online server meltdowns due to inventory wipe outs from a single post in Dealmoon's designer brand, shopping-rich environment. In 2009, six Chinese immigrant graduate students saw an opportunity to help their fellow immigrants who needed help navigating their new life in the U.S.; so, they created Dealmoon.com. A decade later, this demographic has developed an automatic reaction to search first on Dealmoon to satisfy their specific lust for top designer handbags, fashions, accessories, home goods, baby products and even credit card and travel offers. 20M of these shoppers have morphed Dealmoon into a social platform of its own through their interactions on Dealmoon's Weibo channels, sharing their shopping finds in dazzling detail.
It's not easy going from e-commerce giant to social media influencer, but Dealmoon did it. In 2011, Dealmoon integrated with Chinese social platform Weibo, expanding its reach to Chinese consumers worldwide. Providing not only product and shopping tips but also guidance on how to adapt to their new homes outside China, Dealmoon's Weibo channels now have more than 20 million followers. The success of their social channels allowed Dealmoon to become the first U.S. account to win the Weibo "Best Fashion Account" award.
"33% of global luxury product is sold to a person of Chinese descent every year," said Co-Founder and CMO, Jennifer Wang. "According to McKinsey & Co, that will grow to 44% by 2025. Being Chinese-American immigrants ourselves, we know what this population of millennial shoppers wants and as such have become the #1 bridge between these brands and this shopper. At Dealmoon, we believe that the most important thing is to make people feel good about their purchase. By recommending the best products/services at best prices, we believe that it will truly improve people's lives."
About Dealmoon.com: is a brand connector to reach luxury-focused Chinese-American millennial shoppers. With a ubiquitous brand reputation among shoppers of Chinese descent, Dealmoon is the #1 shopping advisory site for this demographic who are projected to consume 44% of the world's luxury product inventory by 2025. Specifically, Dealmoon provides exclusive luxury launches and deals to 17.6M monthly site visitors, 20M social followers and the mobile app has been downloaded over 3M times. Since its inception in 2009, brands have sold over $1B through the platform, and Dealmoon is credited with bringing the formerly Chinese-only online shopping day, Singles' Day, to North America's luxury retailers. Dealmoon has been featured in TIME magazine, NASDAQ, Luxury Daily and Internet Retailer and has offices throughout the U.S. and China. For more information, visit www.Dealmoon.com.
Media Contacts:
Alyson Dutch, Macy Harrell
BROWN + DUTCH PUBLIC RELATIONS, INC.
310.456.7151
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SOURCE Dealmoon.com
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