Matilda Jane Clothing and One Lucky Guitar Take a Stand and Launch "The Good Ones"

FORT WAYNE, Ind., March 23, 2012 /PRNewswire/ -- What happens when the woman whose passion, creativity and generosity built a wildly successful girls' clothing business meets another imaginative and inspirational dreamer? Sparks fly. Then … Boom! Fireworks resulting in The Good Ones (http://www.thegoodones.com), a whimsical boys clothing company with a whole magical world to explore and immerse yourself in.

BUT WHY?
Denise DeMarchis, founder of Matilda Jane Clothing (MJC) (www.matildajaneclothing.com) and Matt Kelley, founder of One Lucky Guitar (OLG) (www.oneluckyguitar.com), a design and marketing agency, have collaborated, inspired and grown their businesses side by side since 2003. They finally decided to build something together – The Good Ones – to embrace the "But Why?" and make-believe of boyhood.

"We wanted to celebrate the boys who light fireworks in our souls," says Denise DeMarchis. "This clothing line is for their imagination, joy, giggles and eyes that twinkle. For creativity and adventure, for catching snakes and carrying frogs in pockets, carving names on a tree, for their home runs…and strikeouts."

Adds Matt Kelley: "The Good Ones site isn't just a place to buy a t-shirt and move on. Adventures await everywhere you turn, just like in boyhood. Here's to dancing and rock & roll, a busted lip, a flipped BMX, and first scars! We celebrate stories boys will never forget, and most of all, friends forever."

WHO ARE THE GOOD ONES?
A band of characters - Stuart, Adrian, Franklin and Bullfrog are The Good Ones, four neighborhood friends from Bricktown, USA who meet at the skatepark trading MP3s and form a rock band.  Boys everywhere can see themselves in the band, or in their biggest fan – Paulie. They have a back story, music videos, first release songs, ringtones, wallpaper, trading cards, and coloring pages, all on the website's "Goodies" section.

NUMERO ONE
The first collection, Numero One, is available through the online shop http://shop.thegoodones.com for sizes 12M to 10 with prices from $16 to $56. Numero One is reminiscent of that one year when: "Spring stretched into Summer, and then Summer hung around longer than normal and danced with Fall as the leaves finally changed, and it was all a little too good to be true. Days when the sun never set unless we wanted it to. Nights when we were always laughing and always running. With a poem in one hand and a taste for adventure in the other, and when we were the good ones."

About The Good Ones
The Good Ones is a whimsical clothing line for boys capturing the excitement, sparkle, adventure and make-believe of boyhood. The Good Ones is a creation by Fort Wayne, Indiana-based One Lucky Guitar, a design & marketing boutique, and Matilda Jane Clothing, a highly successful national children's clothing company which creates unique, playful and unpredictable designs for girls.

SOURCE The Good Ones