Matomy Media Group Announces 2016 Interim Financial Results

Sep 21, 2016, 07:00 ET from Matomy

LONDON and TEL AVIV, Israel, September 21, 2016 /PRNewswire/ --

Matomy Media Group Ltd. (LSE:MTMY, TASE: MTMY.TA) ("Matomy" or the "Company"), a global marketing technology company and leading provider of digital advertising, today announced its interim financial results for the six-month period ended June 30, 2016.

Revenues for the six-month period were $124.4 million on a GAAP basis,. Adjusted EBITDA was $5.8 million. The full results are available in Matomy's interim report, accessible at Ofer Druker, Chief Executive Officer of Matomy, said, "During the first half of 2016 we witnessed significant shifts in the digital advertising landscape, as mobile and video advertising significantly increased and display advertising declined, as anticipated by our board of directors.  These trends support the direction Matomy has taken over the past few years and our plan to leverage the industry-wide transformation through strategic acquisitions and focused product development.  

"Matomy announced in July of this year a clear and well-defined enhancement to its strategic plan, to closely integrate our capabilities in Mobile and Video and create a unique capability in the marketplace around Mobile-Video.  Matomy is excellently positioned with ownership of highly-capable technology platforms enabling programmatic mobile and video advertising. Recognizing that this industry evolves quickly, we have increased our product development investment in mobile and video delivered across mobile devices. These investments will help ensure Matomy remains a top tier provider of digital advertising.  

"We have made meaningful progress towards this goal through significantly advancing the integration of Optimatic, our leading U.S.-based programmatic video advertising provider.  With Optimatic, Matomy not only offers enhanced capabilities for the fastest growing format for advertising (video), but also realizes significant synergies through robust industry partnerships and a footprint from which to build our presence in the core growth market of the U.S.

"We have also significantly advanced our mobile technology offering and have achieved several significant milestones including (1) the launch of myDSP, a self-service DSP that enables customers to maximize their ROI and budget when buying mobile media, (2) the launch of mtmy, our mobile performance agency utilizing the full spectrum of Matomy capabilities for performance-minded advertisers, and (3) the launch of desirable new product offerings that increase the quality of our media resulting from partnerships with other leading technology providers," concluded Mr. Druker.

Matomy Media Group expects its revenue for fiscal year 2016 to be in the range of $265 million to $300 million, and its adjusted EBITDA to be in the range of $17 million to $21 million. This is unchanged from guidance issued in July 2016.


  • Revenues for the six-month period were $124.4 million on a GAAP basis, a decrease of 0.5% compared to the six months ended June 30, 2015.
  • Adjusted EBITDA was $5.8 million, compared with $9.7 million in H1 2015, attributable in part to the Company's increased investment in additional research and development, sales and marketing expenditure.
  • Aggregate mobile traffic across all media channels contributed approximately 38% of Group revenue (H1 2015: 28%, reflecting an overall activity growth of 35%), in line with our goal to reach 50% Mobile related revenues by 2017.
  • Mobile in-app (Mobfox) revenue increased 144% to $12.3 million (H1 2015: $5.0 million).
  • Video revenues increased 95% to $49.2 million (H1 2015: $25.2 million).
  • Revenues generated from aggregate programmatic advertising activity across all media channels increased 41%, accounting for approximately 78% of Group revenue in H1 2016 (H1 2015: 55%); this represents a shift away from revenues attributable to display advertising and toward programmatic channels.
  • Aggregate domain monetisation revenue increased 42% to $30.6 million (H1 2015: $21.6 million), supported by proprietary programmatic capabilitiesץ

Conference Call 

Matomy will host an analyst conference call at 2:00 p.m. BST / 9:00a.m EDT today, Wednesday 21 September 2016 to discuss these results. Matomy CEO, Ofer Druker, and CFO, Sagi Niri, will host the call.

The conference call can be accessed at +44(0)808-238-9578 (UK), +1-888-771-4371 (US) or +972-1809-212-582 (Israel), conference ID# 43303407.

Following completion of the call, a recorded replay of the webcast will be available to investors at the following website address: .

About Matomy  

Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world-leading media company with smarter marketing technology and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics, and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy's holistic mobile advertising agency, mtmy, is fueled by an in-house Data Management Platform (DMP), and offers a fully-managed service across channels including video, display, social, email and search. Matomy's programmatic platforms include the MobFox SSP, the video advertising platform Optimatic, and the mobile demand side platform myDSP. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at

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Follow Matomy on Twitter: @MatomyGroup


Forward-Looking Statements 

Some statements in this announcement are forward-looking. They represent expectations for Matomy's businesses or share trading, and involve risks and uncertainties. These forward-looking statements are based on current expectations and projections about future events, and Matomy believes that current expectations and assumptions with respect to these forward-looking statements are reasonable. However, because they involve known and unknown risks, uncertainties may exist in some cases beyond the control of Matomy, actual results or performance may differ materially from those expressed or implied by such forward-looking statements.


Matomy Media Group
Lipaz Kloper, Head of Investor Relations

Investor Relations
Elizabeth Barker / Garth Russell