Mattel and Mobile Technologies Company StartApp Embark on Multi-Year Collaboration

NEW YORK, Sept. 23, 2016 /PRNewswire/ -- StartApp, an insights-driven mobile technologies company, today announced a strategic collaboration with Mattel, in which StartApp will develop digital experiences for many of Mattel's iconic brands, including Barbie® and Hot Wheels®.

Under the multi-year agreement, StartApp will become Mattel's premier licensee to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel's global consumer brands.

"We are exceptionally excited to join forces with Mattel to help them reimagine their iconic brands for today's world," said Gil Dudkiewicz, StartApp co-founder and CEO. "Through this partnership, we will draw upon our extensive experience in the mobile industry to expand on Mattel's efforts to bring their brands to a new and exponentially more connected generation."

Active in the mobile space for over 5 years, StartApp's full suite of mobile technologies helps companies execute multi-layered mobile strategies that create a unique experience for each of their end users. At the core of their solutions is their wide-ranging database, helping StartApp give partners the information they need to make intelligent mobile decisions.

About StartApp
StartApp is an insight-driven mobile solutions company that enables their partners to turn data into truly fulfilling mobile moments. By allowing them to understand mobile users, StartApp helps partners optimize and better execute their strategies. StartApp partners with over 280,000 applications, working with a database of over 1.5 billion mobile users worldwide. Founded in 2010, the company is headquartered in New York with offices around the world. 

About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel's portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

SOURCE StartApp