Matthew Crownover Named Identification Plates, Inc. President

Dec 30, 2015, 08:35 ET from Identification Plates, Inc.

MESQUITE, Texas, Dec. 30, 2015 /PRNewswire/ -- Matthew Crownover takes the lead as President of Identification Plates, Inc. effective January 1, 2016. He will be the third generation of his family to lead the Texas based manufacturing company.

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Founded in 1959, Identification Plates has been a leader in providing metals, fabrication and imprinting processes to a variety of industries including awards and personalization, promotional products, manufacturing and the military.

Matthew grew up learning the manufacturing business from his parents Doug and Karen Crownover. He holds a Bachelor of Arts degree from Austin College and a bilingual Masters of Divinity degree from Southern Methodist University and has volunteered, studied and worked in over twenty countries. During his fourteen-year career as a medical chaplain in Dallas area hospitals, he received multiple certifications in the fields of oncology, psychiatry, emergency room and neonatology.

While Matthew grew in his profession, the time came for him and his parents to discuss the future of the family-owned company.  "I came to appreciate the business as a force capable of doing great things for our community," Matthew said. "I joined my parents in exploring what the future would hold for the company they spent their lives building."

Matthew officially joined Identification Plates in September of 2013 to re-integrate into the organization. In August 2015 he graduated from the Goldman Sachs 10K Small Businesses program.

"He successfully showcases his people skills and problem solving ingenuity in any role he plays," stated Matthew's father and Identification Plates owner Doug Crownover. "But what impresses me most is his ability to fast-track into an innovative and proactive business executive. I'm going to sleep well at night knowing Matthew is setting the direction for the future of our company."

Matthew has big plans for the next generation of Identification Plates. "I know our future is bright," he said. "We have smart people, a capacity for growth and a tenacious will to do the work. Our core values will remain the key driver in everything we do. The purpose of our business is simple – to bless the lives of others – our customers, vendors and employees."

An example of Matthew's dedication to the Company's purpose came at the Dallas Marathon on Sunday December 13th. As the winner of Columbia Business School's Executive Challenge, his 26.2 mile run resulted in a $10,000 donation for the Texas Scottish Rite Hospital for Children on behalf of Identification Plates. "I volunteered at the Scottish Rite hospital as a kid," he said. "I've seen first hand the dedication of their staff. It was a honor to run through some pain for a few hours to provide this tremendous gift to the hospital." 

About Identification Plates: Identification Plates is a Texas-based manufacturer and distributor servicing the awards and personalization, promotional products, manufacturing and government markets.  The company uses over 130 different types of sheet metal to fabricate stock and custom products while leveraging a variety of imprinting methods including chemical etching, screen printing, embossing, sublimation and engraving. For more information about Identification Plates, please call (866) 395-2570 or visit

Jaclyn Wyatt
(972) 216-1616

SOURCE Identification Plates, Inc.