Maui Jim Hits The Runway With Newest Sunglasses in Aqua Di Lara Show at Mercedes Benz Fashion Week 2012 Swim, July 16

PEORIA, Ill., June 16, 2011 /PRNewswire/ -- The newest sunglasses from Maui Jim® Inc. will be showcased in the upcoming Mercedes Benz Fashion Week 2012 Swim show by Aqua Di Lara™ on Saturday, July 16 at 9 PM at The Raleigh Hotel in the Oasis in Miami. This is Maui Jim's first appearance at Fashion Week.

Aqua Di Lara is the designer swimwear line by Creative Director, Reyhan Sofraci. Sofraci has a talent for creating daring styles that are masterfully sewn using high-quality European fabrics and production techniques that use a spectrum of vibrant and exotic materials on the body, like paint on a canvas. In 2007, Sofraci was bestowed the Fashion Designer of the Year award by the prestigious Institut de Design Montreal for her internationally-acclaimed works.

For Fashion Week, Aqua Di Lara will style each swimsuit with the newest sunglasses from Maui Jim, the fastest growing premium polarized sunglass maker in the world. "We use a lot of UV protecting fabrics in our swimwear; and we believe Maui Jim is a perfect match. We are very excited to be presenting Maui Jim's stunning sunglasses on the runway with our 2012 collection," said Sofraci.

Maui Jim's reputation is based on the development of advanced technologies for double and single gradient lenses that offer the best polarized protection from the sun's damaging rays. Maui Jim's most fashion-forward styles, including Lani, Pau Hana, Punchbowl and Aloha Friday, will be featured in the show, along with other high-fashion classics.

"This will be Maui Jim's debut at Mercedes Benz Fashion Week," said Linda Glassel, vice president of marketing at Maui Jim. "Partnering with Aqua Di Lara is a perfect way for beach-lovers to see our newest styles paired with some of the most beautiful swimsuits of the year."

About Maui Jim, Inc.®

Maui Jim, Inc.® is the fastest growing premium polarized sunglass maker in the world. The company's reputation is based on the development of advanced technologies for double and single gradient lenses that reduce 100 percent of harmful UVA and UVB rays and cut glare from above, below and behind each lens by 99.9 percent. Maui Jim uses up to 9 layers of protection built into each lens, including the company's proprietary polarized film, PolarizedPlus®2, that produces true, vivid colors. Visit MauiJim.com or find us on Facebook or Twitter at @OfficialMauiJim.

About Aqua Di Lara

AQUA DI LARA™ by award-winning designer, Reyhan Sofraci, is one of designer swimwear's most celebrated names. The Aqua Di Lara line was created to enhance the beauty of the feminine form with its original yet sophisticated styles made to be wearable both in and out of the water. For Aqua Di Lara, luxury means not only high-style but also high-quality and manufacturing excellence. Made from European fabrics in its atelier in Montreal, each and every swimsuit is cut and sewn with precision and care, creating pieces that fit comfortably on the body like a second skin. By combining aesthetic beauty and unique styles with comfort and quality that satisfy the demands of an astute and fashion conscious clientele, the Aqua Di Lara line has quickly achieved international status and is now available in high-end boutiques and luxury stores throughout North America, Europe and The Middle East.

SOURCE Maui Jim, Inc.