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Maui Jim Introduces 2018 Spring/Summer Sunglass Collection

Global Sunglass Brand's Seasonal Collection Features Fashionable and Functional Frames

Maui Jim (PRNewsfoto/Maui Jim)

News provided by

Maui Jim

May 31, 2018, 12:12 ET

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LAHAINA, Hawaii, May 31, 2018 /PRNewswire/ -- Maui Jim®, the global leader in the premium polarized sunglass market, today announced its 2018 Spring/Summer Sunglass Collection. Maui Jim's new frame designs further establish the brand's presence in the lifestyle and fashion categories, while building upon its strong roots in the outdoor and performance space. Each Maui Jim sunglass features patented PolarizedPlus2® lens technology, which not only protects eyes from harmful rays, but also makes colors more vivid and contrasts crisper. The full 2018 Spring/Summer Lookbook can be found here: https://bit.ly/2xuYYWO

Dragon Fly, Heliconia and Jasmine
Dragon Fly, Heliconia and Jasmine

Maui Jim's 2018 Spring/Summer Sunglass Collection consists of various styles, shapes and sizes, ideal for all consumers looking for fashionable and functional eyewear protection this season. The collection includes:

Fashion:

  • Dragonfly – Graceful and beguiling, Dragonfly appears as if it could flutter away with spirited enthusiasm. Elegant and lightweight acetate frames pair with round lenses in three contemporary new color palettes. From outdoor festivals to al fresco dining, Dragonfly will serve you well with ultimate UV protection and a fashionable aesthetic ($299).
  • Heliconia – This high-fashion frame exudes confidence with its over-sized, slightly squared frame, and subtlety cat-like outer corners. The high gloss finishes complement the chic color varieties, while the lenses allow you to see the world with exceptionally acute optics ($319).
  • Jasmine – These acetate frames will entice you with their heady sophistication; perfectly-round fronts and extra thick temples deliver an on-trend look ($319).

Classic:

  • Naupaka –Named after the Naupaka plants which dot the Hawaiian landscape with natural beauty, the classic lines of these sunglasses are injected with a modern twist via the matte stainless steel front and striated acetate temples, creating a unique, yet timeless look ($299).
  • Cathedrals – Off the southern coast of Lanai, graceful underwater archways mingle with sun-filtered waters, revealing two stunning dive locations that share a name with our newest style, "Cathedrals." This small, classic frame has gracefully-arched brow lines and offers day-long UV protection for ultimate color, clarity and detail ($249).
  • Talk Story – Talk Story is an immediate conversation starter. Whether catching up with friends or creating memories with loved ones, this sunglass will carry you through with style and performance. A juxtaposed frame material of an acetate front and metal temples creates a bold look ($319).

Cat Eye:

  • Plumeria – Plumeria blends a simple square silhouette with a slight cat eye to create an irresistible classic look. This beautiful acetate frame paired with Maui Jim's most advanced and proprietary lens material, MauiBrilliant™, provides superior protection while enhancing any view ($279).
  • Honey Girl – Honey Girl is a sweet addition to Maui Jim's flourishing assortment of cat-eye styles. Monochromatic kaleidoscopes of organic shapes come together within the acetate frames to deliver a remarkably attractive motif. Available in three classic color choices, Honey Girl brings a bit of glamour to the daily need for complete UV protection and the elimination of glare ($319).
  • Ilima – Designed with a subdued cat eye shape and four vibrant color options, this sunglass radiates personality in any setting. The Electric Blue color frame option is sure to stand out and turn heads as the perfect accessory for any activity when style and performance are important ($319).

Aviator:

  • Compass – This square-shaped, medium-sized aviator is available in three classic color combinations. Its bold brow bar adds a powerful aesthetic to an otherwise traditional frame. A high-shine finish on the metal frame complements anyone desiring a distinct look ($319).
  • Waihe'e Ridge – Combining a single, elevated brow bar, slightly modified lens shape, and acetate temples makes this aviator truly one-of-a-kind. The SuperThin Glass lenses deliver the sharpest optics available with weight that is 32 percent lighter than traditional glass ($299).

Rectangular:

  • Whitehaven – Streamlined sophistication is now available in our newest rectangular style, Whitehaven. Assertive, yet understated with its metal front and acetate temples, this style performs well in any situation ($319).
  • Pokowai Arch – Named for the natural arch that formed when flowing lava collided with the cold waters of the Pacific Ocean, Pokowai Arch was developed as a collision of both form and function. Its traditional rectangular shape is pleasing to the eye, and the lightweight material components of a grilamid frame and MauiPure® lenses make this a fitting choice for active lifestyles ($229).

Wrap:

  • Monkeypod – Just as the Monkeypod trees in Hawaii offer shade from the unforgiving sun, Monkeypod delivers shade for your eyes and surrounding skin. This extra-large wrap offers lasting protection from the sun, while the unique ear piece design gives this style an edge--for those looking to stand out in a crowd ($229).
  • Barrier Reef –Ocean barrier reefs act as protective shields for precious marine life; likewise, Barrier Reef by Maui Jim will protect your eyes and delicate surrounding skin against the sun's powerful rays and glare. With its full wrap frame for ultimate coverage, SuperThin Glass lenses for crisp optics and lightweight comfort, Barrier Reef is sure to become a reliable safeguard against sun damage and harsh glare ($229).

Maui Jim's 2018 Spring/Summer Sunglass Collection is now available at www.mauijim.com.

About Maui Jim

Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled "Aloha Spirit" and customer service as well as patented PolarizedPlus2® lens technology, which blocks 100 percent of UV rays and eliminates glare while enhancing color, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook or on Twitter and Instagram at @OfficialMauiJim.

SOURCE Maui Jim

Related Links

http://www.mauijim.com

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