Mavatar; Rising Silicon Valley Startup Elects To Sponsor "Reveal"

Why Silicon Valley Prominent Veterans Back Mavatar

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Nov 20, 2014, 10:00 ET

SAN FRANCISCO, Nov. 20, 2014 /PRNewswire/ -- Mavatar®, the disruptive shopping platform backed by the Silicon Valley elite, is now an official sponsor of Reveal TV, the prominent investigative journalism TV series.

Mavatar; Shop better. Your Life Is Sweeter When You Feel Smarter

"We are proud of our stories on Reveal TV and grateful for Mavatar's support of The Center for Investigative Reporting (CIR) and independent public service journalism," said Robert J. Rosenthal, Executive Director of Center for Investigative Reporting. As of October 1, 2014, The National Educational Telecommunications Association will feed "Reveal" to public television stations across the United States.

"We have two types of content; one is like Mavatar's, appealing and easy to drink and CIR content, bitter as medication – yet needs to be fed to our society to keep its sanity. As a former journalist and publisher, I'm glad that we are in the position to help our society to get the right dose of this medicine," said Mavatar Founder and President, Susan Akbarpour.

Mavatar®, the innovative cross-device shopping platform, helps consumers to find the best time, best way and best place to buy! For the first time ever, all online purchases can be dropped into a single shopping cart that automatically optimizes the price with public, personal and socially shared promo codes. Mavatar users have already found over $9.5 million in online savings.

Founded in 2011, Mavatar strives to simplify the shopping experience by designing a state-of-the-art and cross-device shopping platform, which for the first time, has created an ecosystem for products, consumers, retailers and influencers. Through this user-centric technology platform, consumers experience the next generation of e-commerce that radically transforms the way they shop online. Shoppers not only see a 360 view of products in Mavatar's marketplace, but also can carry their personal "smart cart" from store to store and web to mobile to make faster decisions while browsing sites such as Saks Fifth Avenue, Walmart, Gap and Neiman Marcus. Mavatar supports top retailers that don't have a presence on Amazon.

In less than a few months after launching its beta, Mavatar has attracted hundreds of influencers who are recognized and trusted by consumers as experts in the industry. These fashion editors, bloggers, celebrities and personal stylists bridge the gap between retailers and consumer. From NHL star Shawn Thornton to legendary rapper Lil' Kim, influential names are already using Mavatar to connect with fans through their personal style. Unlike sites like Pinterest and Instagram, Mavatar Featured Editors not only create visually appealing content, but also can monetize it by using Mavatar's breakthrough 'Shop My Cart' technology at a press of a button.

Mavatar's systematic approach to shopping for cause and dedication to making a global impact have provided an opportunity for consumers to give back when shopping. Mavatar is creating a new space for the online fashion industry, through social vitality, power of influencers and content and sharing economy. Shoppers can also support a wide variety of charities by purchasing from Mavatar's Carts for Cause.

Among the passionate backers of Mavatar are some of the most well-known Silicon Valley veterans, such as: Phil Schlein - former CEO of Macy's and USVP partner and Apple original board of director member (Mavatar's Chairman), Chris Kelly - former CPO of Facebook, Steve Westly - former Marketing VP of eBay & California Controller, Jeffrey Moore - Stanford GSB CTO & Lecturer, Jillian Manus and Mike Walsh, Structure VC Partners and original investors of Uber and Salesforce. They are all avid about lending their name, network and money to Mavatar to "change the way people shop" as PC magazine attested about Mavatar. They all believe that the combination of this cutting edge e-commerce technology, utilization of social marketing and a determination to give back to the community, Mavatar is setting a new standard for online shopping.

The Mavatar app is currently available for desktop, iPhone and iPad.

About Mavatar
Mavatar's shopping platform uniquely helps the users in all three phases of shopping decision: Discovery, decision process and transaction.

Mavatar whole product (marketplace and free downloadable desktop and mobile apps) brings transparency to shopping decision process. By browsing and processing options at all the top retailers in one place, users can make easier and faster purchasing decisions.

This universal, smart and social shopping cart allows shoppers to create shopping carts to compare products from different stores in one place, automatically finds and applies the highest value valid promo codes (public and personal) to the products and helps users to share carts or view the fashion and lifestyle's influencers' shopping carts. Mavatar also allows users to save time and money by receiving price drop and threshold discounts alerts.

MAVATAR TECHNOLOGIES INC, is a privately held company located in Silicon Valley that was founded in 2011. For more information visit the company website, Facebook and Twitter pages.

ABOUT THE CENTER FOR INVESTIGATIVE REPORTING
Investigative reporting is an essential pillar of a democratic society. For more than three decades, The Center for Investigative Reporting (CIR) has relentlessly pursued and revealed injustices that otherwise would remain hidden from the public. CIR stories appear in hundreds of news outlets, including NPR News, PBS FRONTLINE, PBS NewsHour, CNN, the Los Angeles Times, The New York Times, The Washington Post, the San Francisco Chronicle, The Sacramento Bee, The Daily Beast and American Public Media's Marketplace. CIR stories have received numerous journalism awards; including the Alfred I. duPont-Columbia University Silver Baton, George Polk Award, Emmy Award, Investigative Reporters and Editors Award, and the MacArthur Award for Creative and Effective Institutions. Its reports have sparked state and federal hearings and legislation, public-interest lawsuits and changes in corporate policies. For more information, visit cironline.org.