FARMINGDALE, N.Y., June 12, 2018 /PRNewswire/ -- BEDGEAR®, the fast-growth PERFORMANCE® lifestyle brand, announces their partnership with Mavs Gaming, the Dallas NBA 2K League team. After a successful two years as the Official Performance Sleep Partner of the Dallas Mavericks, BEDGEAR outfitted the Mavs Gaming apartment with a personalized Performance Sleep System® for each player. Through the first-of-its-kind partnership, BEDGEAR provides gamers with a competitive edge over the other 16 teams in the NBA 2K League, the first official eSports league operated by a U.S. professional sports league, by giving them maximum recovery to achieve more and perform at their best at tournaments.
According to an abstract published in the Journal of Sleep and Sleep Disorders Research, gamers aged 13+ will push off obtaining adequate sleep in order to continue video gaming. BEDGEAR's Chief Innovation Officer and Sleep Scientist, Dr. Lorenzo Turicchia commented on the study stating, "It is extremely difficult to pay attention, solve problems and make decisions when you're not getting sufficient sleep during the night. What is so unique about the patented fabrics in BEDGEAR's Performance Sleep System is how they work together to optimize air flow. This helps to naturally regulate temperature, allowing the body to follow its circadian rhythm of dropping two degrees at night for cellular rejuvenation, and reducing sensations of restlessness. This generates a more comfortable night's rest, enabling people to make the most out of time spent in bed, no matter how long."
"BEDGEAR has become a trusted partner of the Mavericks' franchise by continuing to push the envelope and modernize sleep, which traditionally has been an overlooked component to success. Sleep is critical for everyone from amateur to professional gamers and with BEDGEAR, we're able to provide the best-of-the-best for Mavs Gaming," said Mark Cuban, Owner of the Dallas Mavericks and Mavs Gaming. "Having personally experienced BEDGEAR's innovative product offering, I'm confident their sleep systems will support Mavs Gaming in a high-performing season."
Following the first-ever draft in April 2018, each player selected their choice of two feels of BEDGEAR's performance mattresses – the M1 and M1X, then building additional performance layers of pillows, mattress protectors, sheets and blankets based on BEDGEAR's proprietary evaluation of each individual's sleep position and body frame. All layers of the complete Sleep System are constructed with BEDGEAR's patented fabric technologies for heat- and moisture-management, to help the players get optimal spine alignment and temperature balance, creating maximum recovery at night.
"Just like professional athletes, professional gamers can reap the benefits of a healthy lifestyle during tournaments, by focusing on proper nutrition, hydration and of course, sleep. BEDGEAR's Performance Sleep products can help reduce fatigue and increase concentration levels for Mavs Gaming players through personalized fit and enhanced air flow," said Eugene Alletto, BEDGEAR CEO. "We're proud to continue our support of the Dallas community through this extension of our established relationship with the Dallas Mavs and are excited to be at the forefront of a new chapter in competitive performance, bringing recovery to the players and inspiring the next generation to rethink sleep."
With the support of BEDGEAR's premier Dallas retailer and America's largest home furnishings store, Nebraska Furniture Mart (NFM), Mavs Gaming and their official gaming headset partner, HyperX will be joining forces to bring Performance Sleep and eSports to the Dallas community. Locals are encouraged to visit NFM at The Colony on Thursday, June 14th from 6PM-8PM CDT to put their gaming skills to the test, by playing with the pros from Mavs Gaming. Attendees will have the chance to take photos and get autographs from the full team – Dimez, Ballikeseem, JLB, Hazzauk2K, Devillon and Dayfri, and enter-to-win prizes from BEDGEAR and HyperX. Since launching in-store in 2016, NFM and BEDGEAR have consistently partnered on interactive experiences for the local community where consumers can experience both brands in a memorable and valuable way.
Fans interested in the NBA 2K League and Mavs Gaming can follow Mavs Gaming social media accounts, @mavsgg on Facebook, Twitter, Instagram and the newly launched YouTube Channel. To read up on the latest from Mavs Gaming, click here.
About BEDGEAR® PERFORMANCE®
Founded in 2009, BEDGEAR® is the rapid growth global lifestyle brand of PERFORMANCE® bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in national retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything®! Learn more at bedgear.com.
HyperX is the gaming division of Kingston Technology Company, Inc., the world's largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 5 million headsets worldwide.
About Nebraska Furniture Mart
Nebraska Furniture Mart was founded in 1937 in Omaha, Nebraska by Rose Blumkin in the basement of her husband's pawn shop with a $500 investment. In 1983 investor Warren Buffett purchased a majority interest in Nebraska Furniture Mart and made it part of the Berkshire Hathaway family of companies. Today Nebraska Furniture Mart has locations in Omaha, Nebraska; Clive, Iowa; Kansas City, Kansas; and The Colony, Texas. For more information on Nebraska Furniture Mart visit www.nfm.com.