CARLSBAD, Calif., April 19, 2011 /PRNewswire/ -- With studies showing that the old advertising model is dead, marketing experts Mark McIntyre and Matt Smith founded Maxaudience (http://www.maxaudience.com) to help clients grow their businesses with a combination of savvy Internet marketing and traditional relationship-building techniques.
"Today, business owners don't flip open the Yellow Pages in order to develop solid leads," said CEO McIntyre. "The first place they go is online. The web is also the first place most potential customers go when researching purchase of products or services whether on their phone, tablet or computer. So it makes sense for businesses to have a comprehensive online marketing strategy as part of their overall business plan."
In fact, 58 percent of U.S. adults go online to research products and services they are considering purchasing, according to a report by the Pew Research Center's Internet & American Life Project.
So how can businesses make themselves stand out among the plethora of competitors online? Maxaudience uses proven strategies to:
- Ensure a company is found online and that new clients will contact the company
- Convert those contacts into sales, whether via email or phone
- Retain these new clients, increase the company's referral base and maintain an ongoing relationship with the clients.
McIntyre warns that although the buying public has gone digital, businesses should not dismiss basic marketing principles. "It all boils down to relationships. We build the foundation. It's up to the business owners themselves to foster those relationships and ultimately increase profits."
Maxaudience offers several easy-to-use, cost-effective marketing packages, designed to meet the needs of all companies, regardless of size or how long they have been in business. Silver and gold packages include home page creation and search engine optimization (SEO); keyword research; monthly management of Google, Yahoo and Bing profiles; commercial video; reputation management; and more. Bonus packages focus on social media sites Facebook and Twitter, banner ads and landing pages. Fully customized solutions are available for businesses with $1 million-plus revenues.
About Mark McIntyre
The creator of three multimillion-dollar startups, Mark McIntyre has a proven track record. As president of Providers Financial Inc., McIntyre created a marketing center that generated hundreds of thousands of leads and funded more than $1 billion in transactions. With Maxaudience, McIntyre's strategies have resulted in more than 350,000 direct phone and email inquiries in the past two years.
About Matt Smith
With a degree in business public relations from Brigham Young University and fluent in Spanish, Matt Smith worked for Procter & Gamble in Cincinnati, determining market feasibility and patent law. He co-founded the PFI finance company in 1999 and has since founded several additional multimillion-dollar companies. Smith has generated more than 350,000 leads for these companies in the past two years.