Maxim Party Powered by Motorola XOOM™

NEW YORK, Feb. 4, 2011 /PRNewswire/ -- The Maxim Party powered by Motorola XOOM™, with Patron Tequila, AOL, Armani Code, Jeep®, and Virgin Gaming, celebrate the biggest weekend in professional football, Saturday, February 5, at Centennial Hall at Fair Park, home of the world-renowned State Fair of Texas. 1500 invite-only guests will enjoy food, music, drinks and decor including, traditional midway games, bumper cars and a Ferris wheel, befitting the celebrated grounds of the largest state fair in the United States.  This year, the Maxim Party powered by Motorola XOOM™ welcomes DJs Vice and Ross One, a special performance by Ravi Drums and the annual surprise, live performance by a Grammy-winning artist.

Photos will available post-event on gettyimages.com and wireimage.com; Video download available:

EPK LINK INFO

http://www.epklink.com/themaximpartybymotorolaxoomepk/

Footage will be available by 11pm PST // Sunday, February 6th

Motorola XOOM™, presenting sponsor of the Maxim Party and the latest innovation from Motorola Mobility, provides consumers with a mobile computing experience that redefines the tablet device category by offering more ways to have fun, connect with friends and stay productive on the go. Watch videos, play games, read books and surf the Web all on Motorola XOOM's 10.1" HD widescreen display.  The cutting edge tablet will make a grand debut throughout the event, starting on the red carpet where Bengals wide receiver, six time pro-bowler and all around personality, Chad "Ochocinco" Johnson, will interview celebrities and athletes for the Ocho Cinco News Network (OCNN), powered by Motorola XOOM™. Joining him will be NY Jets cornerback, Darrelle Revis and together they will have celebrities sign the hotly anticipated Motorola XOOM™ that will be auctioned off following the event with all the proceeds going to charity.  

Inside the event, revelers can take a turn on the Motorola XOOM™ Bumper Cars, and have an opportunity to interact with the brand new device, winner of the coveted CNET 'Best in Show' award at this year's Consumer Electronics Show (CES).

Patron Tequila returns for the fourth year in a row as the exclusive spirit of the Maxim Party powered by Motorola XOOM™ and will have a unique red carpet presence featuring Maxim's 2010 Hometown Hotties winner, Melanie Iglesias.  In keeping with tradition, Patron Tequila has created a signature cocktail for the event:  the Big Tex Margarita!  The "Big Tex" is made with Agave Cotton Candy and will be served from a custom built, cotton candy themed bar.  Other specialty cocktails include, "Maxim Mule," "Silver Bullet," and "Fair Catch." A fifth cocktail "Sunday Confession" inspired by event partner, Armani Code fragrance, will be served from Armani Code's specially designed, adult midway game.

The Jeep brand will provide ten all-new 2011 Jeep Grand Cherokee vehicles to ensure celebrities and VIPs arrive in luxury and style to the event. Inside, party-goers can hit the midway games to test their skills as a Maximum Warrior – a 10-week digital reality series that tested 10 highly elite combat veterans in a series of head-to-head extreme challenges inspired by the Call of Duty: Black Ops® video game including off-road driving utilizing the legendary four-wheel drive capability of the Jeep Wrangler.

With a little help from the world-famous Dallas Cowboy Cheerleaders, AOL will have a memorable presence on the 100-foot red carpet at the Maxim Party powered by Motorola XOOM™.  Twelve of the most beautiful and talented cheerleaders will greet guests, and interview celebrities and athletes to be featured on AOL's "You've Got" series, prominently featured on AOL's homepage

Virgin Gaming, the premier online destination for competitive gamers, with Sony PlayStation 3 and EA SPORTS, hosts the finals for their $25,000 EA SPORTS Online Tournament inside a custom built gaming lounge. Thousands entered, but only the two best EA SPORTS football gamers in the world will face-off head-to-head to determine the winner.

The Maxim Party powered by Motorola XOOM™ is produced by Amanda Civitello, Corporate Events Director.  

ABOUT ALPHA MEDIA GROUP

Alpha Media Group Inc. is a multimedia company and publisher of Maxim magazine is the largest young men's lifestyle magazine in America reaching nearly 12 million readers each month. Maxim digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more than 7 million unique visitors each month. Maxim magazine is published in 43 countries. Maxim Ventures, the integrated media and marketing services division, develops 360-degree integrated marketing programs designed to interact with men at every significant lifestyle point: mobile, digital, social, events, retail, TV, film and more.

ABOUT MOTOROLA XOOM™

The innovative new tablet from Motorola Mobility, Motorola XOOM™, is the first device on Google's new Android 3.0 Honeycomb operating system designed from the ground up for tablets. Motorola XOOM redefines the tablet device category by providing more ways to have fun, connect with friends and stay productive on the go.  To see additional details on this groundbreaking device, please visit motorola.com/xoom.  

Motorola Mobility, Inc. fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.

ABOUT PATRON TEQUILA

Simply Perfect in every way, Patron is the world's highest-quality ultra-premium tequila. From the finest, most expensive Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio include Gran Patron Burdeos, Gran Patron Platinum, Patron Anejo, Patron Reposado, Patron Silver, Patron XO Cafe (tequila and coffee liqueur), and Patron Citronge (extra-fine orange liqueur), as well as Pyrat Caribbean rums, and Ultimat ultra-premium vodka.

ABOUT AOL  

AOL Inc. is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL's owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL's consumer offerings

ABOUT ARMANI CODE FOR MEN

The first oriental fragrance for men from Giorgio Armani. Timelessly sensual, in a pure and understated way. Combining elegance and voluptuousness, daring and restraint, virility and modernity, intensity and subtlety. A sophisticated, enfolding and irresistibly attractive fragrance that develops gradually as it interacts with the skin. A heady perfume that develops differently on each man to express a strong personality and undeniable success.  For more, please visit www.giorgioarmaniparfums.com.

ABOUT VIRGIN GAMING

Introduced in June 2010, Virgin Gaming is the premier destination for competitive console gamers to meet, challenge and play in head-to-head and tournament challenges for cash, points and prizes.  With an array of proprietary features, including a Fair Play Guarantee™ (with automatic results validation), a secure payment back end, and a Community Reputation Management System, Virgin Gaming allows gamers of all skill levels from around the world to safely and easily compete in some of their favorite multiplayer games.  A leading-edge convergence of competitive online gaming and video games, Virgin Gaming offers robust community features with member pages, clan support, invitational tournaments, stats tracking, news, information, and more.  For additional information, visit http://VirginGaming.com.

VIRGIN and the Virgin Signature logo are trademarks of Virgin Enterprises Limited and are used under license.

ABOUT SONY COMPUTER ENTERTAINMENT AMERICA LLC

Sony Computer Entertainment America LLC continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSPgo and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.

ABOUT JEEP BRAND

Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The 2011 Jeep vehicle lineup includes Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models are sold outside North America and all are available in right-hand drive and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

SOURCE Maxim magazine