Maximum TV and Azteca America Deliver Popular Selection of Spanish Television Programs to US Hispanic Market Via the Internet at www.Maximum.TV
HOUSTON, Sept. 22 /PRNewswire/ -- Maximum TV, announced today that it is adding a host of popular television shows from Azteca America to its already impressive library of Hispanic focused content. The announcement solidifies Maximum TV's leadership in the United States market for online distribution of Spanish language content. It also solidifies its position with viewers seeking Mexican TV content, as Mexican-descent Hispanics are the country's largest demographic and one of the fastest growing sub segments of the population.
"We're thrilled about the partnership with Azteca," says Maximum TV's VP of Business Development and Content Acquisition, JR deSouza. "As the fastest growing, and one of the largest content providers from Mexico, Azteca is a great addition to our growing portfolio, which now encompasses content that is relevant to almost 20 countries. It's a win for viewers who now have more access than ever to Hispanic relevant Tier-1 entertainment online. And our advertising partners are able to customize their reach with specific audience in a large and growing market that over-indexes in Internet video consumption and is grossly under served."
The partnership will bring Maximum TV viewers shows such as Ventaneando America, Laura de Todos, El Que No CaeResbala, La Liga Azteca, AntesalaDeportiva, and others. Maximum TV programming is available on its portal at www.Maximum.TV, but also thru online syndication in the United States. That means Maximum TV content will be available on computers, mobile phones, and other devices that access the Internet. The Maximum TV service launched earlier this year. Its advertiser-supported business model means it is currently free to viewers.
"Maximum TV's platforms provide a brilliant end-user experience. Their business model is smart with a special focus on US Hispanics," said Rawdon Messenger, Director of Digital and Product Integration. "In other words, they are a great distribution partner for our digital content."
"Leading Hispanic content from their country of origin or ancestry is at the heart of what Maximum TV does" says Erik Vanderlaan, Maximum TV's Chief Technology Officer. "It compliments their distribution by giving them instant national reach and incremental revenue opportunities. Besides the convenience of watching whenever desired, we offer content that's not readily available, if at all. We give viewers access to programming they won't find anywhere else – quickly, easily, and for free. That's why it's being so well received."
About Maximum TV Inc.
Maximum TV is the leading Internet Television service provider in the United States. It offers premium Spanish language programming from Latin America and around the world to the millions of US Hispanic households eager to enjoy them on their schedule, anywhere. Maximum TV offers television programming in categories including telenovelas, news, sports, movies, music, documentaries, automotive, variety, travel, and more.
Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service offering.
Programming is available at Maximum TV's portal (www.Maximum.TV) or via syndication with partners over the Internet – be it to a computer, mobile device, set-top-boxes, or Television sets.
The service is live at www.maximum.tv
About Azteca America
Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. As the fastest-growing Spanish-language network, Azteca America operates in 69 markets nationwide. Azteca America can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.
SOURCE Maximum TV Inc.
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