Maximum TV and Caracol Bring Top Telenovela Content to US Hispanic Market via the Internet

Jun 30, 2010, 10:30 ET from Maximum TV

HOUSTON, June 30 /PRNewswire/ -- Maximum TV, in partnership with Caracol International, is expanding its telenovelas catalog delivered via the internet to US-based Hispanics.

The very successful Caracol novela "La Saga" will be available at www.maximum.tv  All 100-plus episodes for this novela will come online, and can be enjoyed in stunning video quality, in a full-screen experience.

With "La Saga," once "Best Soap Opera" at the Cartagena Film festival, Maximum TV brings another top novela to US Hispanic consumers via the internet in an unprecedented way.

"Telenovelas from top producers like Caracol are sought after by Hispanic consumers on the internet. Recent studies from the Internet Advertising Bureau show that US Hispanics are over-indexed for broadband and online usage; the web is a natural way for them to enjoy favorite novelas, like 'La Saga,' on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief technology Officer of Maximum TV.

"Maximum TV is a great partner for the online distribution of our telenovela products. Their technology solution and video quality ensures that our premium shows like "La Saga" are presented in a quality experience," said Lisette Osorio, International Director at Caracol International.

Along with a great selection of telenovelas, Maximum TV also offers television programming in other categories such as news, sports, music, documentaries, all targeted at the US Hispanic consumer.

The US Hispanic population is known for its appetite for watching television. This segment of the population is increasingly becoming connected via broadband as well. With more than 20 million internet-connected Hispanics, Maximum TV offers advertisers a unique, targeted opportunity to convey their brand message towards this select audience.

About Maximum TV Inc.

Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage.

Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service.

Programming is available at the service destination site or via syndication with partners.

The service is available at www.maximum.tv

About Caracol TV Internationalwww.caracoltv.com

Caracol Television is a privately operated national television network that has produced many of Colombia's most innovative and successful television programs. The company has become a true powerhouse, expanding its influence beyond Colombia through Caracol International, its world-class International Channel and International Distribution Division.  Caracol's original and cutting-edge telenovelas, series and entertainment formats have reached several continents, crossed cultural and language barriers, and obtained international recognition for its outstanding ratings all over the globe.

For press information - contact:

publicrelations@maximum.tv

For advertising information – contact:

advertising@maximum.tv

SOURCE Maximum TV



RELATED LINKS

http://www.maximum.tv


http://www.caracoltv.com