Maximum TV Launches New Service to Bring Latin American Television Programming to US Hispanic Market Over the Internet

LAS VEGAS, Jan. 26 /PRNewswire/ -- During NATPE this week, Maximum TV presents a new online video service targeted at the US Hispanic population. The service, available at www.maximum.tv, offers a wide variety of television shows that connect tens of millions of US Hispanics, via broadband, to their Hispanic heritage, by presenting television shows from all over Latin America and other parts of the world, relevant to US Hispanic consumers.

"The TV shows from our TV programming partners are presented in a ground breaking user interface, with various levels of depth: from a mosaic of multiple channels to a full screen mode," said Erik Vanderlaan, Chief Technology Officer of Maximum TV. "Hispanics in the US can now view full-length television shows from various categories, such as news, sports, telenovelas, music, humor, documentaries and so much more," he added.

The site is free to the viewers, and presents programming from leading Latin America television channels such as SUR, 52MX, ExaTV, VideoRola, El GarageTV, Nuevo Mundo Latino, ATEL, Humor Channel and many more. Maximum TV is actively growing its offering of television programming with TV programs from Spain, Mexico, Colombia, Venezuela, Peru, Argentina and other Latin American countries.

The US Hispanic population is known for its appetite for watching television. This segment of the population is increasingly becoming connected via broadband as well, and over-indexes in terms of online entertainment use. With more than 20 million internet-connected Hispanics, Maximum TV is offering advertisers a unique opportunity to convey its brand message towards its target audience.

About Maximum TV Inc. – www.maximum.tv

Maximum TV is a broadband television service bringing quality and premium programming from Latin America and around the world, to the tens of millions of US Hispanic households eager to enjoy TV programs, clips and movies relating to their Hispanic heritage. Maximum TV offers advertisers a unique opportunity to tailor a brand presence with one of the content categories or across the full service. Programming is available at the service destination site or via syndication through a sophisticated widget approach with partners. Maximum TV employs Microsoft Silverlight and Smooth Streaming technologies to deliver great video quality and experience across the United States.

SOURCE Maximum TV Inc.