LOS ANGELES, April 29, 2011 /PRNewswire/ -- Pregnancy Awareness Month® (PAM), is proud to announce PAM's annual "Motherhood Begins Now" event, to launch a month-long national campaign of education and social connection for women across the country.  O.N.E.™ Coconut Water, a leading producer of all-natural healthy Coconut Water-based beverages, is the official title sponsor.

This fourth annual, free family event will take place on Sunday, May 1, 2011 at the Writer's Boot Camp building located in the Bergamot Station Arts Center in Santa Monica from 12pm – 4pm.  Presented by O.N.E. Coconut Water, the PAM launch event will be hosted by celebrities Ali Larter, Amy Smart, Anna Getty and Brenda Strong.  The event will offer an unprecedented opportunity to celebrate pregnancy and motherhood with families and friends, while learning about PAM's four key initiatives – Nurture, Educate, Exercise and Nutrition.

Pregnancy Awareness Month® Co-founders, Anna Getty and Alisa Donner are passionate about putting pregnancy intelligence at the forefront for women everywhere, which was the catalyst to establish an awareness campaign. As Getty explains, "For thousands of years women have thrived within their community. I hope that PAM will continue to uplift women in the spirit of creation and motherhood in our new age of community."

"We're honored to be the signature sponsor of this important campaign and to support PAM's efforts to educate pregnant women and families everywhere," said O.N.E. Founder and CEO Rodrigo Veloso.  "We appreciate the opportunity to highlight the powerful hydrating benefits of O.N.E. Coconut Water, which are essential to pregnant women and nursing moms."

Other highlights of the launch event include the opportunity to meet Jessica Denay, author/founder Hot Mom's Club with her second book launch and signing The Hot Mom's Handbook - Laugh and Feel Great from Play Date to Date Night; Mommy Spa services provided by GreenBliss EcoSpa and Freshology with manicures, pedicures, facials and massages; children's activities produced by Ladybug Jane and over 25 product booths with samples, information and giveaways; a maternity fashion show presented by A Pea in the Pod, hosted by Amy Tara Koch, style expert and author of the best-selling book Bump It Up; and expert round-table panels on various pregnancy topics with Dr. Alan Greene MD and Brenda Strong, among others.

Pregnancy Awareness Month® events are happening across the US throughout the month of May. Look for events in your area at  www.pregnancyawareness.com.

About PAM

Celebrated every May, Pregnancy Awareness Month® was established in 2008 by author and lifestyle expert Anna Getty and producer and mompreneur Alisa Donner. Their mission is to empower, inspire and build a community of support for expectant women and families. PAM has quickly blossomed into a variety of grassroots events across the country during the month of May. The PAM website is available 24/7 providing tips, new products and social connection for all. www.pregnancyawareness.com

About O.N.E. Coconut Water

O.N.E. Coconut Water is the premier, all-natural beverage company established in 2005 by Rodrigo Veloso.  Their award winning and #1 selling coconut water is fast-becoming recognized as America's healthiest beverage - providing enhanced hydration (with all five essential electrolytes) and essential nutrition.

O.N.E. Coconut Water is packaged in environmentally friendly Tetra Pak cartons, underscoring the company's commitment to the Earth and O.N.E is a founding member of the Conscious Capitalism Alliance (consciouscapitalism.org) and uses its business platform to promote healthy lifestyle choices and otherwise serve society.  

In addition to sponsoring Pregnancy Awareness Month, O.N.E. supports several nonprofit organizations – most importantly Healthy Child Healthy World (www.healthychild.org) - and is committed to offering beverages that satisfy the Alliance for a Healthier Generation School Beverage Guidelines.  The Alliance for a Healthier Generation, founded by the American Heart Association and William J. Clinton Foundation, works to address one of the nation's leading public health threats – childhood obesity.

O.N.E. Coconut Water is available in over 18,000 retail outlets including Whole Foods Market, Publix, Kroger Stores, Safeway, 7 Eleven, Cost Plus World Markets, Vitamin Shoppe and on Amazon.com.

SOURCE O.N.E. Coconut Water