Maylis de Gardelle to debut in Fall 2013 with launch of Eternal Luxe Collection, skincare infused with proprietary Micro-pure AWTE white tea extract

NEW YORK, April 3, 2013 /PRNewswire/ -- Maylis de Gardelle was launched in New York City today as the nation's newest prestige cosmetics company, and provided a preview of its initial offering, the Eternal Luxe Collection of facial skincare products. The elegant anti-aging skincare line is set to debut in Fall 2013 with distribution through select spas and retail locations.

(Photo: http://photos.prnewswire.com/prnh/20130403/NY88326 )

A wholly owned brand of Fertile Biotech, LLC, USA, Maylis de Gardelle honors the legacy of its namesake, the renowned French skincare expert, with updated formulas that incorporate advanced ingredients. Distinguishing the Eternal Luxe Collection is the exclusive patent-pending ingredient Micro-pure AWTE™, a proprietary white tea extract, developed in the Fertile Biotech Laboratories. Picked just a few days in spring when the white tea buds are young, the tea undergoes the Micro-pure extraction process to enhance its compatibility with the skin. This signature ingredient is exceptionally renowned for its antioxidant and revitalizing properties. Rich in polyphenols, Micro-pure AWTE™ provides essential amino acids to fortify the skin's natural resilience.

These exclusive new formulas also deliver a rich blend of nourishing botanicals and natural extracts in a fragrance-free, regimen-based skincare system designed to deeply hydrate, protect and perfect the skin.

The launch assortment plan features a seven-product lineup:

Essential Cream Cleanser: This lightweight, water-activated cream cleanser smoothes over skin to effectively cleanse, purify and detoxify without drying, preparing the way for the benefits of the rest of the Eternal Luxe regimen.

Essential Brightening Toner: This mild, refreshing alcohol-free toner soothes, calms and brightens the look of skin, leaving it clear and glowing.

Intensive Recovery Serum: This concentrated serum helps fight free-radical damage, minimizes the appearance of lines and wrinkles, and evens skin texture, resulting in a brighter look.

Activating Moisture Renewal Day Cream: Deeply hydrating and richly restorative, this essential moisture cream recharges the skin's reserves as it protects and perfects, leaving skin looking smooth, radiant and revitalized. Rated SPF 20, it is fortified by the Micro-Pure AWTE™ which provides a synergistic protecting effect.

Activating Moisture Renewal Night Cream: This luxurious formula works overnight to deliver intensive hydration and anti-aging benefits.  It helps skin recover from daytime damage and signs of stress nurturing a smoother, more refreshed appearance.

Revitalizing Eye Gel: This silky, lightweight gel gives skin in the delicate eye area the specialized care it needs. It minimizes the appearance of crow's feet, dark circles and puffiness and gives the entire eye area a smoother, brighter, more lifted look.

Revitalizing Bio-cellulose Mask: This innovative, fine-textured bio-cellulose mask feels comforting and luxurious. It fits into facial contours and saturates skin to leave it looking beautifully smoother, brighter, more even-toned and luminous. Recommended use is one to two times a week to enhance the Maylis de Gardelle Eternal Luxe regimen.

Product package designs are white with matte silver accents to reflect the purity, simplicity, and elegance of the products themselves.

"The result," says Maylis de Gardelle Senior Vice President of Marketing Jean Brackenbury, "is a truly global prestige skincare line. The Maylis de Gardelle Eternal Luxe Collection offers women the best of anti-aging skincare and natural beauty for a vibrant, healthy-looking complexion and perfectly even-toned, translucent skin."

About Maylis de Gardelle

Maylis de Gardelle is wholly owned by Fertile Biotech LLC, USA and is located at 1230 Avenue of the Americas, Rockefeller Center, 7th Floor, New York, NY 10020. For more information, please visit www.maylisdegardelle.com, or contact Jean Brackenbury, senior vice president of marketing, at (212) 618-6375 or [email protected].

SOURCE Maylis de Gardelle