Mayors Partners with Style Expert Irma Martinez for New Jewelry Styling Campaign

MIAMI, FL, Sept. 28, 2011 /PRNewswire-FirstCall/ - Mayors Jewelers, Florida's leading retailer of fine jewelry and timepieces, is proud to announce it has signed on celebrity stylist Irma Martinez as its new Style Expert. Mrs Martinez will act as spokesperson and fashion reference for Mayors Jewelers, providing advice on selecting the right pieces of jewelry and building a jewelry wardrobe. She will be sharing her tips with Mayors clients and partners as well as the press.

(Photo: http://photos.prnewswire.com/prnh/20110928/MO675)

"We wanted to work with Irma Martinez because she is the ultimate style reference in the South-eastern US market and Latin America where she has been helping numerous stars and celebrities make stylish choices for over two decades," said Thomas A. Andruskevich, President & CEO, Birks & Mayors Inc. "Consumers now look at jewelry from a fashion perspective and Irma is well equipped to provide expert advice on putting together amazing looks with just the right pieces of fine jewelry. We are delighted to have Irma become part of the Mayors team," he concluded.

"I am extremely excited to be joining Mayors Jewelers as Style Expert," said Irma Martinez. "Mayors is the reference in our market when it comes to luxury jewelry -- their product selection is outstanding and they attract a smart and stylish clientele. I look forward to working with the Mayors team on providing styling advice to their clients and partners," she concluded.

As part of the Jewelry Styling campaign, Irma Martinez worked with Mayors on developing the 10 Jewellery Essentials. The jewellery equivalent to that perfect pair of jeans or little black dress - from hoop earrings to a cocktail ring and a long strand of pearls - the Essentials can be used to create looks for every occasion. Irma has also identified her 10 Favorites among Mayors' jewellery collections, which can be found in Mayors stores across Florida.

About Irma Martinez

Irma Martinez enjoys an international reputation as renowned stylist and image-maker. A true pioneer in her field, Irma counts among her clients the biggest Latin stars, top brands and Fortune 500 companies, delivering high impact collaborations for top-rated shows, music productions, editorials and advertising campaigns. Earlier this year she was awarded the title of "one of the 25 most influential Latinas" by People En Espanol Magazine. She was also selected her as one of the 50 most powerful Latinos in America by Poder Magazine. Irma is the founder and creative director of Trendy Inc., an innovative company based in Miami offering services to the entertainment and lifestyle industries.

About Mayors

Birks & Mayors is a leading retailer with 61 luxury jewelry stores in the United States and Canada. The Company operates 26 stores under the Mayors brand in Florida and Georgia, 32 stores under the Birks brand in most major markets in Canada, two retail locations in Calgary and Vancouver under the Brinkhaus brand and one retail location in Orlando under the Rolex brand. Mayors was founded in 1910 and has maintained the intimacy of a family-owned boutique while becoming renowned for its fine jewelry, timepieces, giftware and service. Birks was founded in 1879 and developed over the years into Canada's premier retailer, designer and manufacturer of fine jewelry, timepieces, sterling and plated silverware and gifts. Visit www.mayors.com.

    Contact:
    Eva Hartling
    Director, Public Relations & Events
    Birks & Mayors Inc.
    1-514-823-7022
    [email protected]

SOURCE BIRKS & MAYORS INC.