CHESTNUT RIDGE, N.Y., June 10, 2015 /PRNewswire/ -- MC2 today announced the appointment of Russell Reich to the newly created position of Chief Strategy Officer. Reich previously served as Senior Vice President, Creative Strategy. The change was effective as of May 1, 2015.
As Chief Strategy Officer, Reich continues his responsibility for leading the company's design division and overseeing all aspects of the company's creative strategy. In addition, he will both recommend strategic business opportunities to the company's senior management team and execute on overall business strategy from a design perspective. His role also includes interpreting client brand strategies and effectively translating those into live, three-dimensional environments.
"I'm pleased that Russell has become MC2's Chief Strategy Officer," said Gary Benson, MC2 CEO. "In the three years he has been with MC2, Russell has expanded many of our offerings and developed our largest client relationships. He has deep strategy expertise, a unique understanding of industry trends and dynamics, and broad experience in design, technology, and analytical thinking. This will continue to positively impact our corporate growth plans."
About Russell Reich
Russell Reich's eclectic background includes publishing, not-for-profit communications, marketing, and fundraising, technical writing, and theater directing. A graduate of Colgate and Columbia, he is a specialist in strategic brand communications for Fortune 50 corporations including the development of the HeartFX Pod -- a heart failure disease state simulator for AstraZeneca.
MC2 ("MC-squared") is a recognized leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. Dedicated to education in the trade show industry, MC2 is also the sole sponsor or EXHIBITORFastTrak certification program. The company has locations in the U.S. and Germany.
Director Corporate Communications, MC2