McCabe, Duval Wins Diagnostic Marketing Association Award

PORTLAND, Maine, May 10, 2012 /PRNewswire/ -- McCabe, Duval + Associates, a marketing/branding firm with a specialty in medical/diagnostic marketing, today announced that it has received recognition at the 2012 Diagnostic Marketing Association (DxMA) Creative Communications Awards in the In Vitro Diagnostic Product/Service-Brand Creation category for a campaign created for their client Puritan Medical Products.

The second place award was honoring the agency's 2011 launch of Puritan's EnviroMax® and ESK® Sampling Kit, which make up Puritan's environmental sampling line. The awards were presented at the 2012 DxMA awards reception on April 25 in Chicago. The DxMA recognizes excellence in diagnostics marketing, advertising and promotion.

"It is an honor to be recognized by the DxMA for one of our marketing and branding programs," said Christopher Duval, President of McCabe, Duval + Associates. "It's even more meaningful that the award winning program was done for Puritan, a client we have worked with for over 20 years. And, best of all, the work we have done on their environmental line has contributed to making the launch of these products a very successful one."

About the DxMA:

The Diagnostic Marketing Association is a group of marketing and regulatory professionals that have spent their career in the diagnostics and device market segments. Its goal is to provide continued education and insight into the medical diagnostic industry. Its membership ranks reflect the sweeping spectrum of diagnostic marketing disciplines of leading diagnostic companies as well as service providers. For over 22 years the Dx Creative Communications Awards have honored the best of the best in diagnostics marketing, advertising and promotional programming.

About McCabe, Duval + Associates:

McCabe, Duval + Associates (MD+A) is a full service advertising agency, with a specialty in diagnostic, medical, and healthcare marketing. Founded in 1988, the firm works in all media, and has strong expertise in direct response and lead generation programs. For more information, visit www.mccabe-duval.com

SOURCE McCabe, Duval + Associates