McCann Health Wins One Show's First-Ever Health Best of Discipline Award for Immunity Charm™ Campaign
NEW YORK, May 15, 2018 /PRNewswire/ -- McCann Health, part of McCann Worldgroup, today announced it has been awarded the One Show's first-ever Best of Discipline in the hyper-competitive Health, Wellness & Pharma category, for The Immunity Charm,™ the immunization-tracking bracelet created for the Afghanistan Ministry of Public Health. The One Show is a prestigious global competition celebrating creativity of ideas and quality of execution.
"With this One Show honor, The Immunity Charm campaign is now possibly the most highly awarded piece of work in healthcare history," said Jeremy Perrott, Global Chief Creative Officer for McCann Health. "This simple, yet culturally rich, campaign for a child's bracelet has captured the hearts of judges around the world. This is an incredible result for McCann Health and makes us all very proud."
Other McCann Health winners include McCann Health London for "Mark's Story" for GSK, McCann Healthcare New York for "Split Second" for Boehringer Ingelheim and McCann Echo New Jersey for the New Jersey Sharing Network.
Over the last year, The Immunity Charm,™ has won six Grand Prix Awards beginning with the prestigious Grand Prix for Good at the Cannes Lions Health International Festival of Creativity. It was further distinguished for having won most of the industry's top awards including the Grand Clio, the ANDY's Best of Show for Social Good, a Black Pencil at D&AD Impact Awards and Fast Company's "World Changing Ideas" Award among others.
Afghanistan has some of the lowest vaccination rates in the world, which contribute to high levels of infant and childhood mortality especially in poor and rural communities. Diseases that are rare in the developed world are far too frequent causes of child mortality in Afghanistan.
The Immunity Charm™ is founded on the longstanding traditional belief that bracelets confer protection against evil forces. It takes that idea and provides mothers with a compelling new incentive to get their children vaccinated. This simple bracelet consists of colored beads that represent the vaccines each child has received. With each immunization a specific colored bead is added driving awareness of the importance of vaccines while working within trusted cultural belief systems.
About McCann Health
McCann Health, two-time Network of the Year winner at Cannes Lions Health, and winner of an unprecedented total of three Network of the Year titles from the industry's top three creative award shows in 2017, is one of the world's most awarded global healthcare communications companies. McCann Health,consisting of a global creative agency network, a global medical communications network and a global consulting group, specializes in a wide array of professional, consulting and consumer health and wellness practices. McCann Health is part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
SOURCE McCann Health
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