McCann Ranked Creatively As No. 1 Agency & No. 3 Network In 2013 Awards Report By Advertising Age Magazine


Nov 11, 2013, 09:59 ET from McCann Worldgroup

NEW YORK, Nov. 11, 2013 /PRNewswire/ -- McCann Worldgroup was recognized in Advertising Age & Creativity magazine's Annual Awards Report as the 3rd most "Creatively Awarded Network," with McCann Melbourne ranked as the most "Creatively Awarded Agency."

This recognition comes in a year in which McCann's creative awards performance netted it honors as "Agency of the Year" in New York and as "Network of the Year" in both Eastern Europe and Asia Pacific, along with other major creative awards recognition globally.  

The Advertising Age & Creativity magazine report also recognized McCann Melbourne's "Dumb Ways to Die" campaign for Metro Trains Australia as the "Most Awarded Campaign" of the year and its creative leaders John Mescall and Pat Baron as the two highest-ranked creative directors in the entire global advertising industry.

"This is a terrific achievement for the entire McCann network, highlighted by the tremendous success of our Melbourne office," said Harris Diamond, Chairman and CEO of McCann Worldgroup. "The recognition across categories from digital to integrated, film to design, is a testament to the great work all of our staff has been doing around the world. This is work that not only continues to win the admiration of our peers, but also drives our clients' businesses forward."

McCann's tremendous awards performance this year includes the following: "Network of the Year" at The Spikes Asia Festival of Creativity; "Network of the Year" in Eastern Europe at the Golden Drum Awards; "Agency of the Year" for New York at the 2013 Art Directors Club Awards; an EFFIE Awards ranking as the 3rd most effective agency network in the world; a phenomenal showing at the Cannes Lions Festival, with an unprecedented 5 Grand Prix; honors as the most awarded network at the Webby awards; recognition as the most awarded agency and campaign at D&AD; and finally, "Best of Show" at the Global One Show awards.

Along with this record of creative recognition, McCann this year added several new global and regional clients, including the consolidation of the Chevrolet business globally, the addition of Zurich Insurance and SABIC to the network's global roster, and new U.S. clients including the U.S. Postal Service, Lockheed Martin, and Jose Cuervo.

McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).


SOURCE McCann Worldgroup