NEW YORK, Feb. 4, 2019 /PRNewswire/ -- McCann agencies and their client partners Verizon and Microsoft scored #1 and #2 in the digital/social conversation about TV commercials run during Super Bowl LIII, according to metrics from Advertising Age.
The Microsoft "We All Win" TV commercial scored #3 in the USA TODAY/ADMETER ranking, the leading consumer poll determining the Big Game's "most-liked" ads, as voted by consumers on the USA Today website. Verizon's "The Coach Who Wouldn't Be Here" ranked #5 in consumer popularity. The USA Today voting website featured a total of 58 TV commercials than ran during the Big Game.
"Both Microsoft and Verizon create technology that meaningfully enables the lives of millions of consumers every day, so we are thrilled to see the stories we built with our Microsoft and Verizon partners receive such an overwhelming response from consumers," said Harris Diamond, CEO of McCann Worldgroup.
Rob Reilly, Global Creative Chairman, McCann Worldgroup, added, "No stage is bigger than the Super Bowl. You have to connect with the audience emotionally with your clients -- you have to make people cry or make them laugh or feel compelled to stand up and do something. No agency can do great creative work without the partnership and support of brave clients like Microsoft and Verizon who want to meaningfully connect with their customers."
To see the Ad Age TV rankings: https://adage.com/article/media/top-10-super-bowl-ads-digital-share-voice/316515/
To see the final USA Today/ADMETER rankings: https://admeter.usatoday.com/results/2019
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network united across 100+ countries by a single vision: to help brands play a meaningful role in people's lives. Ranked as the world's most creatively effective marketing services company. The global network comprises McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture),Weber Shandwick (public relations) and FutureBrand (consulting/design); all align with McCann Worldgroup to deliver fully integrated solutions.