McCann Worldgroup Dominates Spikes Asia Awards



Sep 17, 2013, 11:05 ET from McCann Worldgroup

SINGAPORE, Sept. 17, 2013 /PRNewswire/ -- McCann Worldgroup Asia-Pacific was named "Network Of The Year" and McCann Melbourne was named "Agency Of The Year" at the 2013 Spikes Asia Festival of Creativity held tonight in Singapore. Spikes Asia is the equivalent of the Cannes Lions Festival for the entire Asia-Pacific region. 

McCann Worldgroup agencies dominated the show and won 8 Grand Prix awards, 14 Gold Spikes, 11 Silver Spikes and 11 Bronze Spikes. This result was shared among McCann Worldgroup agencies in Shanghai, Mumbai, Malaysia, Singapore, Bangkok, the Philippines and Melbourne.

Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "This is just an outstanding achievement for the McCann network across the fast-growing and highly innovative Asia-Pacific region. For our operation across the Asia-Pacific region to be named Network Of The Year is a thrilling and powerful recognition from our industry peers. I couldn't be prouder of all of our agencies. And we couldn't be happier for McCann Mumbai and McCann Melbourne."

"Dumb Ways To Die," the unstoppable pop-culture phenomenon from McCann Australia for Metro Trains Melbourne—who was named Advertiser Of The Year--was the night's most awarded campaign. McCann Worldgroup Mumbai was the second-most awarded agency in the network.

Charles Cadell, President Asia-Pacific, McCann Worldgroup said, "I am very pleased to see the success of the McCann Agencies in APAC this year. It is an impressive creative turn-around, with more agencies now contributing to our success than ever before. Melbourne is leading the charge but all our agencies now have the bit between the teeth. It's a good ride."

Prasoon Joshi, President of the South Asia region for McCann Worldgroup, said, "Awards play a special role in pushing the creative envelope and winning at Spikes is always a great honor.  Also, this is a significant year for McCann and Asia-Pacific and it feels good that McCann India has played a role in this historic year. I am delighted with the quality of work that has shone through."

John Mescall, Executive Creative Director of McCann Australia, said, "Winning so many individual awards, and the Agency Of The Year award, from our peers in the region is an incredibly exciting moment for us. And I'm also so proud of our agencies in Shanghai, Mumbai, Malaysia, Singapore, Bangkok and the Philippines."

The Spikes Asia Awards are the region's oldest and most prestigious awards for creative advertising. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile and PR. The entries are judged by leading international and regional creatives in Singapore during the week of the Festival. The Spikes Asia Festival is a collaboration between Cannes Lions and Haymarket Publishing. The Festival provides the region's growing creative communications industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).

SOURCE McCann Worldgroup