PORTLAND, Ore., Jan. 23, 2013 /PRNewswire/ -- McClenahan Bruer (McBru), North America's leading full-service integrated marketing agency for technology business-to-business companies, is pleased to announce the appointment of Elise F. Burke to the position of Director of Marketing and Sales.
In her new role, Burke will lead McClenahan Bruer's internal and external communications strategies that build the company's brand, core marketing services and business development opportunities. She will be responsible for the development and implementation of the corporate marketing and business development strategy and framework in alignment with the overall business objectives of the company.
Elise is a public relations veteran with over 15 years of diverse technology experience working for Fortune 500 companies such as McAfee, Computer Associates and software start–ups. Her most recent work was with ISITE Design where she ran internal and external communications and GreenPrint Technologies, a green software start–up in which she built a worldwide brand from the ground up in the B2C and B2B sector. She spearheaded business development opportunities with vertical markets in the healthcare, technology and the public sector which resulted in new partnerships with companies such as XEROX and the City of Portland. Her efforts were recognized through the PRSA (Public Relations Society of America) as a finalist for the coveted national "PR Professional" Award.
"Elise is a dynamic leader with a strong track record of building outstanding relationships with the media and business development partnerships in the technology sector," said Kerry McClenahan, CEO of McClenahan Bruer. "She has significant experience in building technology brands and serving as an advisor to executive management teams to increase sales growth and build brand awareness. We are thrilled to have her join our leadership team."
About McClenahan Bruer
Founded in 1993, McClenahan Bruer (McBru) is North America's leading full-service, integrated marketing agency for the technology business-to-business sector. McBru's experts help clients translate complex technology innovation into revenue via brand awareness, lead generation and customer leverage programs. McBru supports its North America- and China-based clients, whose technologies range from semiconductors and capital equipment to servers and storage, in their PR, social media, advertising and other marketing efforts around the world.