PORTLAND, Ore., Jan. 27, 2015 /PRNewswire/ -- Today, McClenahan Bruer (McBru), a full-service, integrated tech B2B marketing agency, announced it has joined HubSpot as a Certified Agency Partner. HubSpot, the world's leading inbound marketing and sales platform, works hand-in-hand with Agency Partners to grow their businesses through inbound software, services and support.
"We are thrilled to welcome McBru to HubSpot's Partner Program," said HubSpot Channel Account Manager, Greg Fung. "Their savvy, sophisticated and innovative approach to inbound for tech B2B companies makes them a firm that businesses everywhere can learn from. Watching them transform their agency with inbound has been a rewarding experience!"
With more than 20 years exclusively focused in the B2B tech space, McBru has developed extensive expertise around what motivates technically savvy decision makers from CEOs, to IT managers, to engineers. McBru puts that expertise to work for clients across a broad range of communications services from PR and social media, to advertising, lead nurturing, and content strategy and creation.
The addition of HubSpot certification and the inbound methodology allows McBru to provide closed-loop, integrated marketing programs to its clients. The agency is not only able to generate interest, awareness and demand, but can nurture prospects along the path toward conversion. With information from HubSpot, McBru will have all the data readily available to track clients' programs including every action taken by their prospects. The firm can now use HubSpot data to customize its outreach strategy based on how prospective customers behave when they are visiting the client's web site, microsite, or campaign landing pages. And, of course, McBru provides robust ROI reporting that connects the dots from initial contact to sales conversion.
"HubSpot and McBru have a great synergy," said Kerry McClenahan, CEO of McBru. "HubSpot delivers powerful, sophisticated capabilities in a very accessible and easy-to-use way. I like to think the same is true of McBru. Plus, we're both constantly improving our offerings and continuously looking for ways to delight customers. It's a great partnership."
Click here to read more about McBru's integrated closed-loop marketing services.
McClenahan Bruer is a full-service, integrated tech B2B marketing agency. It's all we do, so we do it extremely well. We deliver outsized results for our clients because we understand technically savvy decision makers, from CEOs to engineers. Our programs connect with these audiences across an arsenal of services: branding and messaging, advertising, influencer relations, social media, content marketing, lead nurturing, interactive and customer engagement. That's why leading IT, software, semiconductor, electronics and other global tech companies choose McBru. For additional information, visit www.mcbru.com, or follow us on Twitter, Facebook, LinkedIn, and Instagram.
HubSpot is the world's leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot's software, services, and support to transform the way they attract, engage, and delight customers. HubSpot's inbound marketing software, ranked #1 in customer satisfaction by VentureBeat and G2Crowd, includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics, all in one integrated platform. Signals, HubSpot's award-winning sales application, enables sales and service teams to have more effective conversations with leads, prospects, and customers. HubSpot is headquartered in Cambridge, MA with offices in Dublin, Ireland, and Sydney, Australia, and has been recognized by Inc., Forbes, and Deloitte as one of the world's fastest-growing companies. Learn more at www.hubspot.com
SOURCE McClenahan Bruer