McClenahan Bruer Communications Taps David Smith as Creative Director

Agency's senior copywriter will lead agency's push for new ideas, services and platforms.

Oct 26, 2010, 01:48 ET from McClenahan Bruer Communications

PORTLAND, Ore., Oct. 26 /PRNewswire/ -- McClenahan Bruer Communications (McBru), a full-service, marketing communications agency for deep technology companies, announced today it has promoted senior copywriter David Smith to serve as creative director. He takes the leadership role in the agency's creative department to help define and deliver fresh concepts and capabilities for its global client base.

"With the radical transformations occurring in all types of media, full-service agencies like McBru need to be constantly renewing their approaches to solving clients' business problems," said Kerry McClenahan, CEO of McBru. "David already has experience as a marketing executive and creative lead and, more importantly, a track record of defining, applying and disseminating new techniques to engage technology audiences."

Prior to coming to McBru as its senior copywriter, Smith held executive marketing positions within software and security companies and leadership positions in advertising/PR and publishing firms. As early as 1995, he was one of Portland's pioneers in web development and online marketing while vice president of new media at KVO Advertising and PR, during which time he was a frequent speaker at industry events and lecturer at Portland State University. As creative director, he is helping McBru exploit emerging tools around rich media, automated surveys, social media and conversation management to help technology companies more fully engage with customers and grow their businesses.

About McClenahan Bruer Communications

Founded in 1993, McClenahan Bruer Communications (McBru) is North America's leading full service, deep-technology agency. McBru's experts help clients translate complex technology innovation into revenue via brand awareness, lead generation and customer leverage programs. McBru supports its North America-based clients, whose technologies range from semiconductors and capital equipment to servers/storage and software, in their marketing efforts around the world. For additional information, visit or call 503-546-1000.

SOURCE McClenahan Bruer Communications