CHICAGO, Oct. 21, 2014 /PRNewswire/ -- With just two weeks left until the ClickZ Live Digital Marketing Conference in Chicago, Incisive Media are thrilled to round off the agenda with a new session featuring senior marketers from McDonald's, PepsiCo, Starcom Mediavest and SheKnows Media.
Entitled Marketing to Mom: How to Avoid a One-Size-Fits-All Approach to Reaching Millennial, Gen X, Stay-At-Home and Working Mothers, delegates will be treated to cutting-edge insight on how to market to an important demographic that accounts for $2.4 trillion in consumer spend and acts as many brands' most influential customers.
Other notable talks at the conference being held at the Palmer House Hilton Hotel in Chicago from Tuesday 4th November until Thursday 6th November include:
Brian Solis, Principle Analyst at the Altimeter Group, who will be the first keynote on Tuesday 4th November at 9am: The A.R.T. of Engagement
Greg Stuart, CEO of the Mobile Marketing Association, who will keynote the second day: Finally, We Know for Sure Mobile Marketing WORKS! (And here is how it can work EVEN HARDER)
Brendan O'Brien, Director Global Marketing at Cisco, who speaks on Wednesday 5th November at 2.30pm: The Future of Customer Engagement with Location Based Marketing
Tessa Gould, Senior Director of Native Advertising, The Huffington Post, who will be talking about: How to Create Kick Ass Native Content on Wednesday at 4pm
Sebastian Turner from Twitter who will give a talk entitled: Cracking the Inbound Marketing Code: From Traffic, to Leads, to Revenue on Thursday 6th November at 9.30am
Reflecting on the diverse but highly actionable agenda, Head of Content for the ClickZ Live conferences, Laura Roth says, "Having brands like McDonald's and PepsiCo speaking to their experience in digital marketing at ClickZ Live Chicago demonstrates our commitment to providing our delegates with the very latest thinking on what's hot across the full spectrum of search, social, display and mobile marketing and in the US and around the world."
The ClickZ Live digital marketing conference events run by Incisive Media are upheld by two fundamental pillars: education and networking. Incisive Media programs their agendas to include the most relevant strategic and tactical content to enhance delegates' digital marketing campaigns, and believes that no successful conference is complete without unique and diverse networking and learning opportunities.
Please direct all Press and Interview Enquiries to Mel Carson at Delightful Communications: mel (at) DelightfulCommunications (dot com).
About ClickZ Live
The ClickZ Live digital marketing conference is programmed by digital marketers for digital marketers. In a highly interactive and immersive environment, attendees will be able to choose to learn from a wide range of conference sessions devoted to paid, earned and owned digital marketing strategies and tactics.
Speakers are hand-picked, not just for their industry knowledge or experience in creating cutting-edge search, social media, display, and mobile campaigns that have proven positive results, but for their ability to deliver the content in an engaging way that fosters actionable takeaways for all delegates.
In a fast moving and dynamic industry like digital marketing, the ClickZ Live conference series helps businesses all over the world keep in touch with the rapid rise in use of digital technology and devices, and provides exactly the right kind of education and insight marketers need to stay ahead of the competition, whatever their level.
Visit ClickZ Live Chicago for more information on the agenda and details.
About Incisive Media
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.
Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit http://www.incisivemedia.com
Organizers of the ClickZ Live Digital Marketing Conference are delighted to announce the first speakers taking the stage at their annual event in the city of Chicago. Fresh from successful conferences in New York, Toronto and San Francisco, the show (formerly known as SES) will play host to top digital marketing industry practitioners from global and local brands who'll educate delegates across ten session tracks on all aspects of digital including display advertising, social media, search, mobile, email, eCommerce and integrated marketing.