CHICAGO, April 28, 2014 /PRNewswire/ -- The McDonald's Owner/Operators of Chicagoland and Northwest Indiana (MOCNI) Co-op named Cossette as its new lead advertising agency following a multi-national strategic and creative agency review.
Cossette will assume all general consumer marketing and advertising for the MOCNI co-op which is comprised of nearly 500 McDonald's restaurants.
"We're thrilled to welcome Cossette and their fresh creative ideas to MOCNI," said Ed Schmitt, Jr., MOCNI Co-op president "They have a clear passion for our business, and a proven track record with our counterparts in Canada."
Cossette is McDonald's lead creative agency in Canada, handling the restaurant chain's national brand and regional owner/operator business across Canada in both English and French-speaking markets. Cossette has been a McDonald's agency in Canada for 37 years. MOCNI represents Cossette's first assignment for McDonald's in a U.S. market.
"We're extremely excited about working with McDonald's Owner/Operators in the company's home town market," says Cossette President and CEO Brett Marchand. "We started our partnership with one Canadian Owner/Operator 37 years ago in Quebec City, and this opportunity is another proud moment in our continued evolution with McDonald's."
Cossette will be servicing the MOCNI account with a full-service office in Chicago- staffed with both Cossette Canadian team members and local Chicago talent. The Cossette, Chicago office will be headed by Alyssa Huggins, who previously worked on the McDonald's Canada business at Cossette, Toronto.
McDonald's Owners of Chicagoland and Northwest Indiana (MOCNI) represent more than 100 Owner/Operators and nearly 500 restaurants throughout the greater Chicagoland region, including stores as far north as Gurnee, west as Marengo, South as Watseka and east to Northwest Indiana. MOCNI manages and facilitates all marketing, sports, community relations, educational and philanthropic programs throughout the Chicagoland region, and is responsible for implementing and maintaining consistency at every Chicagoland restaurant. Follow us on Twitter @McD_Chicago or @McD_NWIndiana.
McDonald's USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at over 11,500 participating Wi-Fi enabled U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
Cossette is a fully integrated marketing communications agency with offices across Canada, including Halifax, Quebec City, Montreal, Toronto, Winnipeg and Vancouver. Cossette has a streamlined operational structure, with a variety of marketing communications services combined as one offering. The agency was founded in 1972 and has a client list that includes leading national and global brands, such as McDonald's Restaurants, Procter and Gamble, Aeroplan, General Mills, Royal Canadian Mint and Royal Roads University.