McGraw-Hill Financial Communications Announces Strategic Relationship With the Financial Planning Association

BOSTON, July 27, 2011 /PRNewswire/ -- McGraw-Hill Financial Communications (MHFC), today announced it will be working with the Financial Planning Association® (FPA®), the largest membership organization for personal financial planners in the United States, and includes professionals from all backgrounds and business models. FPA members will have access to MHFC timely content through Financial Planning Perspectives eNewsletter subscriptions.

FPA members may subscribe to Financial Planning Perspectives, a series of FINRA-reviewed articles written by McGraw-Hill Financial Communications' editors and writers. Using this timely and cost-effective tool, financial planners can promote financial education and empowerment through all communication channels including their website, company newsletter, marketing materials, and more.  

Each month, financial professionals subscribed to the service will receive four FINRA-reviewed articles via email that they can download and use to maintain a proactive and consistent marketing strategy.

"Financial professionals who communicate timely, educational information to their clients are better positioned for business growth," said Larry McQuaid, vice president and general manager of McGraw-Hill Financial Communications. "Sharing professionally written articles of interest with clients on a regular basis is a great place to start."

"FPA is pleased to be working with McGraw-Hill Financial Communications to provide a great benefit to FPA members," said Marvin W. Tuttle, Jr., CAE, CEO, and executive director of the Financial Planning Association. "Providing quality articles on financial planning helps further educate consumers on financial issues and raise awareness of the importance of having a trusted financial planner."

For more information, contact McGraw-Hill Financial Communications at 800-326-7697.  

About McGraw-Hill Financial Communications

McGraw-Hill Financial Communications, a division of McGraw-Hill Professional in collaboration with Standard and Poor's, is a leading provider of investor education, marketing, and communication solutions for financial services firms. The company creates and implements solutions for clients by bringing together content, delivery, and industry expertise. As a division of McGraw-Hill Professional, it leverages world-class content and data from Standard & Poor's, McGraw-Hill Education, and more. Additional information is available at http://visitfc.com.

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the business, technical, and medical communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on business and financial, medical and health, engineering, and scientific topics. For more information, visit http://www.mhprofessional.com/.

McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn, and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com.

About the Financial Planning Association

The Financial Planning Association® (FPA®) is the largest membership organization for personal financial planning experts in the United States and includes professionals from all backgrounds and business models. FPA members adhere to the highest standards of professional competence; ethical conduct; and clear, complete disclosure to those they serve. Based in Denver, Colorado, FPA works in alliance with academic leaders, legislative and regulatory bodies, financial services firms, and consumer interest organizations. For more information about FPA, visit www.FPAnet.org or call 800-322-4237.

SOURCE McGraw-Hill Financial Communications