NEW YORK, Jan. 23, 2019 /PRNewswire/ -- McKinsey CMO Group, a distinctive, full-service, marketing and talent acquisition consultancy headquartered in New York, trusted by industry leading brands such as Vita Coco, Dom & Tom and Cheeky, is expanding the team in response to the growing demand for top talent.

With the addition of four new Marketing Recruitment Associates: Paige Butz, Katie Emery, Laura Kamin and Morgan Weigle, McKinsey CMO Group is seizing the opportunity to meet the rising demand of businesses seeking to connect with top talent.

"Working with McKinsey CMO Group has helped us attract top-notch talent and maintain a pipeline of candidates to fuel our growth," said Tom Tancredi Co-Founder of Inc. 5000 tech company Dom & Tom. "The company is particularly strong in engaging and relating with millennial talent."

McKinsey CMO Group's expanded team will recruit talent across industries and verticals, both nationally and abroad. This diverse team brings insight and expertise to recruit candidates whom not only meet a brands hiring requirements, but who bring an entrepreneurial spirit, energy and self-motivation. They seek purpose-driven people who have passions and interests outside of work that fuel their professional success.

McKinsey CMO Group's success lies is their adeptness when it comes to combining marketing and recruiting strategies. This technique, known as recruitment marketing, utilizes a combination of cutting-edge recruitment technology, as well as, online and offline outreach techniques such as career sites, job boards, social media, blogs, PR outreach, events, email and referral campaigns.

"McKinsey CMO Group sees the rising demand for top talent as an opportunity to bolster our team and build out capabilities," remarked Crystal McKinsey, CEO. "In today's competitive job market, recruitment marketing is a vital method to discover and attract candidates. Candidates have become more digital, mobile and social in how they search for potential employers; our recruiting practices must evolve to become as strategic and nuanced as any integrated marketing communications campaign."

About: McKinsey CMO Group positions companies as employers of choice by sharing their brand stories and highlighting points of differentiation that matter in a competitive hiring market leading to remarkable talent, delivered.

SOURCE McKinsey CMO Group

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