SEOUL, South Korea, April 20, 2016 /PRNewswire/ -- Today, at the Condé Nast International Luxury Conference in Seoul, MCM Chairperson & CVO Sung-Joo Kim spoke about the importance of responsibility and sustainability in business and announced a 10-year, $10 million USD commitment to support the work of (RED) and The Global Fund.
For 40 years, MCM has continuously raised the bar on luxury, style, design, and quality. Now, through its (RED) partnership the company is making substantial investments in Global Fund programs that will empower the lives and health of women and girls.
Chairperson & CVO Sung-Joo Kim explained:
"As a millennial brand, with an almost entirely millennial audience, we need to start taking actions that will impact the future of this generation, my daughter's generation. As companies and leaders, we need to seize the opportunity and be a catalyst that kick starts change. Indeed as your companies change, countries will follow."
"We're so grateful to Sung Joo Kim and MCM for showing private sector leadership by partnering with (RED) to finance the critical work of the Global Fund. Over the next ten years, MCM's commitments will positively impact millions of lives," said Deborah Dugan, CEO, (RED).
Moving forward, responsibility and sustainability will infuse all aspects of the MCM brand and business, from people to products to partners to behaviors. This will include bringing mindful design to the forefront of its product offering, embracing partnerships with innovative designers and reexamining the use of specific materials. MCM remains deeply committed to and thoroughly inspired by the promise of a sustainable future.
About Modern Creation München (MCM)
MCM is a luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. Founded in 1976 at the pinnacle of Munich's creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Always with an eye on the new, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomad generation - dreamers, creatives and digital natives - MCM's millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury.
MCM is currently sold in 430 stores in 35 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo.
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world's most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, MCM, NetJets, Salesforce, SAP, Starbucks, Supercell, Telcel, and Tradeshift. (RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, FreshDirect, Girl Skateboards, Gretsch, HEAD, Jonathan Adler, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, Square, Uber, and Wolfnoir. To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mcm-announces-partnership-with-red-as-part-of-new-sustainability-initiatives-300254625.html