Mctrax Announces Its Official Launch of The Mctrax Music Video Streaming Delivery System

LOS ANGELES, Jan. 24, 2011 /PRNewswire/ -- "I want to encourage artists to be artists again, and thought I would provide a platform" states Mctrax label owner Andy Fraser on his development of his new Mctrax Music/ Video delivery system ready for its official launch.

The motivation behind the creation of a new method of its digital music/ video delivery system was based off of the failure of the major music labels to supply a basic need.  "The majors have been fighting the digital world, and in fact even fought CD's before that. They killed Napster instead of embracing the technology, and since then have been beaten into submission by Steve Jobs and Apple," states Fraser.

The new Mctrax Music Delivery System allows artists to sell their content on its website for a few cents by-passing the use of iTunes, Google, or any other medium that might charge more for the same purpose of digitally distributing songs and videos.  As a Mctrax member, artists have the ability to have music or videos delivered by way of streaming, or downloaded by consumers.  The music delivery system also has the ability to send alerts of new "trax" to its members by computer or by mobile device.

The new delivery system concept adds to the concept of Fraser's label philosophy of having its artists determine creativity rather than executives.  "The industry is running scared. Everything must fit into this 'Disney' formula. Don't offend anyone. No politics, religion, keep the sex vanilla.  Artists like Dylan, would never get started today in this climate. Anyone with anything to say, that's real.  I would like to go around this industry thinking, as I believe there are people out starving for the real stuff."

For more information visit www.mctrax.com

About Mctrax International:

Mctrax is an independently owned and operated music company founded in 2005 by legendary songwriter/ bassist Andy Fraser (Free) and incorporated as Mctrax International Corporation in Southern California.  Its subsidiaries, which includes music label, MctraxMotion (video ), MctraxMedia, Mctraxfilms, with upcoming plans for feature length films combining the talents of Hannah (Mermaid) Fraser, whose career has taken off since her move to Hollywood - http://www.youtube.com/watch?v=7KV_jRjkAVo and the new Mctrax music delivery system, was created originally as an outlet for Fraser's prolific song-writing material.  It has since become a less expensive method of delivering music straight to the listener for a few cents without the aid of other systems such as iTunes, Google etc.  Mctrax plays an important role in the integration of artists and control of their content, as it was one of the first labels owned by a musician to primarily feature their own material and achieve crossover success by going around the established music industry.

About Andy Fraser:

Andy Fraser is a legendary singer/ songwriter, bassist, environmental and social activist.  He is a strong defender of individual human rights, and holds a unique place in rock 'n roll history.  Originally a classically trained pianist as a child and moving to bass in his early teens under the tutelage of legendary Brit blues architects Alexis Korner and John Mayall, he revolutionized the art of bass playing by combining the raw energy of blues with hard rock in the late 60's to help form the "blues rock" sound.

As a founding member of Free and the band's bassist, Fraser wrote and produced some of their most groundbreaking and world renowned songs, including the worldwide hit "All Right Now," having been honored with BMI's "Million-Air" award for passing 3 million radio/television plays in the U.S., making it one of the most enduring classics of the rock 'n roll era.

Fraser has written a substantial amount of songs including Robert Palmer's smash hit, "Every Kinda People," as well as having his songs recorded by such recording artists as Joe Cocker, Rod Stewart, Three Dog Night, Etta James, Bob Seger, and Chaka Khan among others.  Fraser's musical career continued after Free with such bands as Shark and the Andy Fraser Band, along with his solo material that includes the albums, "Fine, Fine Line" and "Naked-and Finally Free".

A survivor of both cancer and AIDS, Fraser continues to be a perfectionist in his craft and an inspiration to many both with his music and his approach to life.

SOURCE Mctrax