MD On-Line Acquires Strategic Edge Communications, Expands Provider Offerings to Include Pharmaceuticals

PARSIPPANY, N.J., Sept. 13, 2011 /PRNewswire/ -- MD On-Line (www.mdol.com), a proven leader in providing innovative technology solutions that power providers' ability to address tomorrow's practice and patient needs, announced today that it has acquired Strategic EDGE Communications, Inc. (www.strategicedge.com), a global healthcare communications partner to pharmaceutical, biotechnology and medical device companies.

The acquisition will add to the Company's expanding suite of products, as MD On-Line will inherit both the Broadleaf Creative Group and Educational Concepts in Medicine teams to further expand its Instinctive Data program, bringing additional value to their provider base. This patent-pending, ground-breaking offering draws from the Company's 16 years of claim data to deliver new product information, care alerts, and specialty-specific training to targeted physicians and healthcare providers. The acquisition of Strategic EDGE and its affiliates complements MD On-Line's vast reserves of medical knowledge with the product-positioning strategies and industry connections necessary for furthering the education of doctors on the latest advances in pharmaceuticals and medical devices.

MD On-Line President and CEO President Bill Bartzak emphasized the synergy of the acquisition, highlighting how the particular expertise offered by each company will combine to allow MD On-Line to further revolutionize today's healthcare technology. "The incorporation of Strategic EDGE not only allows the Company to establish connections with the worlds of pharmaceuticals and medical devices, but also allows the Strategic EDGE team to offer their pharmaceutical customers the opportunity to leverage technology and data that was never before made available to them," affirmed Bartzak. "Together we connect all industry players to enhance healthcare in a comprehensive and secure environment.

Jeff Meehan, President and CEO of Strategic EDGE, proffered that the combination signifies an important milestone in the evolution of a complex and dynamic pharmaceutical and medical device market. "The acquisition of Strategic EDGE by MD On-Line makes data actionable, as well as provides a highly unique, robust set of services to pharmaceutical, device, and managed care organizations," asserted Meehan. "Combining rich data with the power of medical communications grants MD On-Line the ability to deliver high impact messaging and educational programming directly to doctors in a secure and compliant way."

To find out more about current offerings from MD On-Line's Instinctive Data program, visit www.instinctivedata.com.  

About MD On-Line, Inc.

Award-winning MD On-Line, Inc. is a leading provider of electronic data interchange (EDI) solutions that facilitate the critical connection between doctors and payers. Co-branded and endorsed by more than 30 major insurance companies and increasing its presence in providers' offices of all sizes, MD On-Line is transacting the business of healthcare, helping to make the healthcare system significantly more cost-effective by eradicating inefficiencies. In addition to claims processing, MD On-Line offers a fully-functional Practice Management System (PMS), real-time eligibility verification, claim status inquiries and electronic remittance advice (ERAs), and will be looking to release its own Electronic Health Records solution this fall. Its "all-payer" EDI solutions encompass a network of more than 2,000 payer organizations and are utilized by more than 45,000 healthcare providers nationwide. For additional information, please visit www.mdol.com.

About Strategic EDGE Communications, Inc.

Strategic EDGE Communications, Inc., is a comprehensive marketing services organization that operates globally to provide a suite of services, including the following: advertising and promotion, brand identity and development, interactive marketing, medical education, medical media planning and buying, payer marketing, relationship marketing, scientific communications and publications, specialty marketing and strategic consulting to pharmaceutical, biotechnology and medical device companies. For additional information, please visit www.strategicedge.com.

SOURCE MD On-Line, Inc.