Building Upon MDC Partners' Global Reputation for Creativity, Innovation and Business Transformation
NEW YORK, Dec. 1 /PRNewswire/ - MDC Partners (www.mdc-partners.com) announced today that they have acquired from Newport Partners Holdings L.P., a majority interest in leading advertising and marketing services agency Capital C Communications Inc. (http://www.capitalc.typepad.com) and entered into a long-term equity partnership arrangement with all of the partners at Capital C. The award winning full service agency, with over 100 employees, is best known for creating big ideas that work, and was recently nominated by Marketing Magazine as one of their 2010 "Agencies of the Year", an award they won in 2006. Their blue chip client list includes PepsiCo Food & Beverages Canada, PepsiCo Inc. (US), Sun Life Assurance Company of Canada, Scotiabank, Nissan Canada, Andrew Peller Limited, Cineplex Entertainment, Unilever Canada, McCain Foods Limited, Maple Leaf Foods, Sun Products and SC Johnson & Son.
Capital C Communications was founded by a dynamic management team including industry powerhouse Tony Chapman, one of the youngest members to be inducted into the Marketing Hall of Legends, and a frequent contributor to the mainstream press and many industry conferences on subjects that include consumerism, marketing and social media. Services of Capital C Communications include Business Strategy and Consumer Insights, Internet and Shopper Monitoring, Product Innovation and all elements of media, including, Mass, Digital, Client Owned Content and Social. They have won a plethora of awards for their body of work including 65 Gold and Best of Show Awards, in competitions in Canada and around the world.
Capital C is seen as leaders in the social media space, frequently tapping into the pulse of pop culture. Their work has been featured on a number of popular television shows including Bill Maher, Jay Leno, Entertainment Tonight, Good Morning America, and Inside Edition. Their unique approach and their work have been featured in three separate television documentaries, in Canada, the United Kingdom and Australia.
"First and foremost MDC Partners is a globally recognized organization whose roots are based in Canada. They have attracted a world class group of astounding and outstanding companies and people, throughout the USA, Canada and Europe. The MDC organization are true problem solvers & business transformation specialists for global industry, culture and community, providing us with a deep pool of talent and technology to offer our clients. Every day I am thankful to be alive and participating in a marketplace undergoing such extraordinary transformation, and with such a talented and passionate team. To know that the next stage of our journey will be with MDC Partners makes the impossible even more possible, and gives us access to an extraordinary stage to perform and the capital we require to invest even more in our proprietary social media model. The stage and opportunities are endless," said Tony Chapman, Founder and CEO, Capital C.
"There has never been a more critical time for marketers to harness the power of big ideas and utilize every tool and platform at their disposal, from digital technology to public relations to consumer insights and research to experiential marketing to social media, in order to deliver the highest level of immersive brand engagement and interaction with consumers," said Miles Nadal, Chairman and CEO, MDC Partners. "I am thrilled that together we will build upon the extraordinary momentum that Capital C has established, enabling our clients to maximize the opportunities that the changing media landscape and convergence affords. The addition of the expertise of Capital C, and their incredible team of thought leaders, is yet another example that MDC Partners is now, more than ever, 'The Place Where Great Talent Lives".
About MDC Partners Inc.
MDC is a Business Transformation Organization that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, and the Caribbean.
MDC's durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC's reputation as "The Place Where Great Talent Lives."
MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
SOURCE MDC Partners Inc.