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MDC Partners Extends and Expands Partnership Agreements with Crispin Porter + Bogusky Agency Principals


News provided by

MDC Partners Inc.

Feb 08, 2010, 01:00 ET

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         Announcement Follows the Recent Naming of Five New Partners

NEW YORK, Feb. 8 /PRNewswire-FirstCall/ - MDC Partners announced today that they have extended and expanded their partnership agreements with the four original partners of Crispin Porter + Bogusky. This comes on the heels of the recent naming of five new partners at the renowned agency. The equity ownership plan with the five new partners is an arrangement that was initiated with the agency in 2001 when MDC became the strategic partner of the firm.

Chuck Porter, Chairman, Alex Bogusky, Co-Founder, Jeff Hicks, President and CEO, and Jeff Steinhour, Managing Partner/Director of Content Management, have all extended their partnership agreements to multi-year arrangements ranging from three to five years. In addition, Chuck Porter continues as Chief Strategist at MDC Partners, and Alex Bogusky takes on the newly created, and recently announced role of Chief Creative Insurgent for MDC Partners.

The five new partners that were recently announced include: Group Account Directors Laura Bowles and Heather Faunce, Executive Creative Director Jeff Benjamin, Director of Integrated Production David Rolfe, and Managing Director of Interactive Winston Binch. The agency's management team now consists of 12 CP+B partners in Boulder and Miami.

"We are thrilled to bring on board these new partners at CP+B," said Miles S. Nadal, Chairman and CEO, MDC Partners. "This group of executives represents the talent, skills and leadership that will propel CP+B to a whole new level of success in the future. Additionally, we are elated," continued Nadal "that we have extended our partnership arrangements with the four original partners, Chuck Porter, Alex Bogusky, Jeff Hicks and Jeff Steinhour. We feel that the partnership between MDC and CP+B is the envy of the advertising industry and a spectacular success story in its own right. These arrangements are a stunning example of our Perpetual Partnership philosophy at work, and further reinforce MDC Partners' as 'The Place Where Great Talent Lives'. The renewed partnership agreements and naming of the five new partners, as well as Alex Bogusky's new role at MDC, are an integral part of MDC's commitment and dedication to redefine the agency model of the future and lead the network into the age of the creative revolution."

About MDC Partners, Inc.

MDC Partners is a progressive Marketing and Communications Network, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

About Crispin Porter + Bogusky

Crispin Porter + Bogusky (CPB), a member of the MDC Partners network, has a client list that includes Burger King, Microsoft, Domino's Pizza, Coke Zero, Guitar Hero, Old Navy, Gap, Best Buy, and Geek Squad. CP+B is based in Boulder, Miami, and Gothenburg, Sweden, with additional offices in London and LA. The agency has more than one billion in billings and is one of the most awarded agencies in the world, with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in five separate categories. The agency has been named Agency of the Year thirteen times in the trade press, as well as twice being named Interactive Agency of the Year at Cannes. In 2010, CP+B was named Agency of the Decade" by Advertising Age. The agency and its work have been profiled numerous times in publications that include the New York Times, the Wall Street Journal, USA Today, Business Week, Forbes, Fast Company, Time, Newsweek, Campaign, Archive and Shots.

SOURCE MDC Partners Inc.

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