MDC Partners Launches Antidote 360, A New Global Health And Wellness Marketing Agency With A Modern Integrated Partnership Model

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Jul 08, 2015, 11:21 ET

NEW YORK, July 8, 2015 /PRNewswire/ -- MDC Partners Inc. (NASDAQ: MDCA, TSX: MDZ.A) today announced the formation of Antidote 360, a new, unique, global health and wellness agency with deep knowledge across the healthcare and wellness sectors. Antidote 360 is a partnership composed of a team of experts across leading MDC specialist firms, led by senior executives Jennifer Deutsch, Kathy McCuskey and Aaron Kwittken, who will manage and grow the new agency in parallel with their agency leadership roles. The agency has a presence in New York, London, Minneapolis, San Francisco, Shanghai, and Toronto.

Antidote 360 was created to harness the strengths, skills and thought-leadership needed to capitalize on new market opportunities and optimize return on marketing investments for clients in the evolving healthcare and wellness industries. Antidote 360 is already leveraging its integrated teams of healthcare, marketing, and PR specialists for its current client roster that includes HealthSpot®, Gabriella's Kitchen's skinnypasta™ brand, a major hospital system and a medical device manufacturer.

"The dramatic pace of change and significant pressures affecting the healthcare industry necessitate a transformational and entrepreneurial approach to driving the most effective marketing communications solutions," said Miles Nadal, Chairman and CEO of MDC Partners. "Leveraging MDC's innovative partnership model dedicated to specialist collaboration around client challenges, Antidote 360 promises to maximize revenue streams for new and existing health and wellness brands."

"Today, there are a wealth of new challenges and opportunities brought about by the Affordable Care Act, the largest shift in US healthcare since President Johnson created Medicare and Medicaid in 1965," said Jennifer Deutsch, co-founder of Antidote 360. "The platform of 'health' represents countless paths to purchase, and we are in a unique position to translate those new value creation opportunities for all types of marketers, even for those that have never previously played in the health and wellness spaces."

Antidote 360 unites and leverages expertise from across the health and wellness marketing ecosystem, including the pharma (Rx and OTC brands), medical device, biomaterials, consumer wellness, fitness, hospital systems, consultant, insurer and payer sectors.

The agency offers a wide scope of services including internal and external marketing campaign creation and support, public relations, issue and crisis management, content creation, design, editorial services, digital strategy and execution, event and conference support, global market research, social media campaign generation and analytics, and the expert insights of professionally licensed medical clinicians.

About Antidote 360

Antidote 360 is a transformational global health and wellness agency with deep expertise across the healthcare and wellness sectors. Our partnership model unites a wide array of healthcare and channel expertise to deliver fresh thinking for clients within the context of the evolving healthcare and wellness industries. The agency follows a single P&L structure that maximizes the return on each client's marketing spend while at the same time delivering the highest impact results across multiple channels. Please visit us at www.Antidote360.com for more information and to contact our team directly.

About MDC Partners Inc.

MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, Europe, Asia and Latin America.

MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing the Company's reputation as "The Place Where Great Talent Lives."

MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

Please visit us: www.mdc-partners.com