KING OF PRUSSIA, Pa., March 15, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK) today announces that it has acquired the marketing rights to a unique fuel saving and emissions reduction product called MotorBooster™. The Company plans to create a new operating division to market this innovative money saving consumer automotive product.
The product's proprietary formulation is made of an organic metallocene compound that has been granted a U.S. patent and does not alter the fuel in any way. MotorBooster™ works by creating an oxidize residual film on the surfaces of the combustion chamber's "fire deck" that facilitates or "catalyzes" the combustion process by more evenly distributing the fuel within the combustion chamber. It thereby inhibits the transfer of radiant heat, allowing more heat to be retained in the combustion chamber as useful energy for the actual fuel-burning process, and by removing carbon deposits and preventing the buildup of new deposits, allowing the two previous mentioned effects to take place more effectively.
In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. Dozens of additional tests have been completed around the world that document the fuel saving, performance enhancement, and emission reductions qualities of this type of product.
"With record fuel prices and the prospects of even higher prices at the pump as we move into the summer driving season, we were clearly very interested in acquiring the marketing rights to this product," said Ronald Adams, President, Medical Alarm Concepts. "We are especially excited to be gaining such a significant revenue production opportunity at zero shareholder dilution. The results of recent testing have been remarkable and we believe there will be significant interest in this product. With fuel at a national average of approximately $3.67 and much higher closer to the coasts, many consumers who use MotorBooster™ will be able to effectively save about $0.60 per gallon or more on regular gasoline. For a car with an 18-gallon fuel tank, that's a total savings of $10.80. Many drivers who use premium gasoline will be able to switch to lower grades of fuel allowing for even more cost savings."
"Our plan is to market this innovative product via radio advertising, which will allow us to get into the marketplace at minimal expense," said Paul Green, VP of Sales and Marketing for Medical Alarm Concepts. "We are setting plans to launch our sales efforts prior to the summer driving season. We plan to provide additional details relative to our MotorBooster™ marketing plan over the short term. Our opportunities relative to the marketing of our MediPendant™ product line remain very robust and are clearly expanding as well. We plan to continue that program unchanged over the coming weeks with expanded television, retail, and outbound call center sales efforts," added Green.
MDHI is a marketer of innovative consumer driven products. The Company's flagship product is the MediPendant™ a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if they are not within a short range of the base station. For more information, please visit our website at www.medipendant.com.
Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.
Medical Alarm Concepts Holding, Inc.
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