MDHI Completes Free MotorBooster™ Trial - Begins Taking Revenue Generating Orders of Fuel Saving Product - Selects Moulton for Fulfillment Testing

KING OF PRUSSIA, Pa., April 30, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it has completed its free promotional trial for the fuel saving engine catalyst called MotorBooster™. The Company is now beginning to take orders on both its website and toll free number at a price of $19.95. Additionally, the Company is announcing today it has selected Moulton Logistics Management for a trial of its warehousing, product fulfillment, and selected customer service functions.

"From the radio advertisements that aired over the past two weeks, we learned that there is a significant amount of interest in the MotorBooster™ product. The advertisements not only gave us the opportunity to provide free samples, but also planted the seeds of awareness that will allow us to expand our program," commented Paul Green, Vice President of Sales and Marketing for MDHI.  "We remain fully committed to expanding the MotorBooster™ marketing programs as we believe this product can produce significant revenue for our company. Additionally, we remain quite confident in the progress we are making on our MediPendant™ product, considering the increase in sales volume and the large inventory we have recently secured."

For an initial trial period, MDHI has selected Moulton logistics management of Van Nuys California to provide a range of fulfillment services for the MotorBooster™ product. These will include full-service direct mail, real-time online inventory management, and selected customer service functions.  Moulton is one of the largest and most successful logistics providers within the direct response marketing arena with an over 40-year track record and bicoastal logistics facilities, and can easily adapt to the demands which the company expects to see for its MotorBooster™ product.

Mr. Green continued, "We are excited to have over 1,000 new users of the MotorBooster™ product. Over the coming months we plan to solicit their opinions and testimonials of this fuel saving product for use in our video, audio, and web-based advertising. Additionally, we are in the process for contracting for additional testing services for the product with several well-known entities within the automotive sector. We plan to make these test results public, along with other tests that have been completed, over the coming weeks, as we believe this is an important component to successfully marketing the product."

In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. 

About MotorBooster™ and MDHI

MotorBooster's™ proprietary formulation is made of a patented organic metallocene compound that has been granted a U.S. Patent and is registered with the U.S. Environmental Protection Agency (EPA). The product comes in the form of a one-fourth-inch, round diameter beige tablet that users simply insert into a full tank of 15 gallons or more of gasoline, upon which it immediately dissolves into the fuel. It is then subsequently injected as part of the gasoline or diesel fuel mixture into the combustion chamber of the engine.  Once within the combustion chamber, MotorBooster™ forms an oxide residue film layer that facilitates or "catalyzes" the combustion process and enables a more complete, efficient burn of the fuel that results in better power delivery to the motor, enhanced fuel performance, mileage gains, reduced emissions and other engine enhancing performance benefits.  For maximum benefits, users should treat their engine by allowing MotorBooster™ to dissolve in a full tank of gasoline and circulate throughout the combustion chamber of the engine as part of the fuel mixture for up to several consistent fuel cycles. This process should be repeated consecutively for several fuel tank fill-ups in order to achieve optimal engine performance.  In addition to MotorBooster™, the company markets the MediPendant™, a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. For more information, please visit www.medipendant.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.