MDHI Launches Radio Ad Campaign and Promotion for MotorBooster™ Fuel Saving Engine Catalyst with Plans on Retail Expansion

KING OF PRUSSIA, Pa., April 18, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), confirmed today that it has launched its radio promotion for the new MotorBooster™ fuel saving catalyst product. The new promotion began on Monday in Philadelphia, Columbia (SC), Greenville (SC), and Memphis, and on Tuesday in Sacramento. The limited time promotion allows consumers to go to the website, www.tryMotorBooster.com and use the promo code 'RADIO', to receive a free sample of ten (10) MotorBooster™ tablets. They can also opt to dial a toll-free number. There is a $5.95 fee for shipping and handling. Those outside of the reach of the ads can also participate by logging onto the website.

"This week we began by airing in five (5) cities. We will be expanding to five (5) additional cities next week. Rather than target 25 cities infrequently, we decided, at the advice of our promotional partner, to have maximum frequency to consumers by targeting the same number of ads to ten (10) cities," commented Paul Green, Vice President of Sales and Marketing.  "After our initial 1,000 samples are depleted, we will continue taking orders for the product at $19.95 a packet. Each packet will treat ten (10) tanks of fuel, offering a strong value proposition for consumers."

In a recent independent third-party dynamometer test, an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. 

Mr. Green continued, "In addition to radio, our plan is to move the MotorBooster™ advertising to many different advertising mediums, including television, as we believe this will ultimately be a very successful format. We have begun negotiations' with a well-accredited national ad agency that will help to market this product and enable us to focus on our core business.  Additionally, we believe this product will do well in both retail and specialty automotive stores. We are already in discussions with several retailers that have expressed interest in the product. We are very pleased to have added the MotorBooster™ product to our Company product portfolio and look forward to moving into full revenue production with MotorBooster™, in tandem with the MediPendant™,   as we believe the MotorBooster™ product holds significant revenue and earnings possibilities consider the rising price of fuel."

About MotorBooster™

MotorBooster's™ proprietary formulation is made of a patented organic metallocene compound that has been granted a U.S. Patent and is registered with the U.S. Environmental Protection Agency (EPA). The product comes in the form of a one-fourth-inch, round diameter beige tablet that users simply insert into a full tank of 15 gallons or more of gasoline, upon which it immediately dissolves into the fuel. It is then subsequently injected as part of the gasoline or diesel fuel mixture into the combustion chamber of the engine. Once within the combustion chamber, MotorBooster™ forms an oxide residue film layer that facilitates or "catalyzes" the combustion process and enables a more complete, efficient burn of the fuel that results in better power delivery to the motor, enhanced fuel performance, mileage gains, reduced emissions and other engine enhancing performance benefits. For maximum benefits, users should treat their engine by allowing MotorBooster™ to dissolve in a full tank of gasoline and circulate throughout the combustion chamber of the engine as part of the fuel mixture for up to several consistent fuel cycles. This process should be repeated consecutively for several fuel tank fill-ups in order to achieve optimal engine performance.

About MDHI

MDHI is a marketer of innovative consumer driven products.  The Company's flagship product is the MediPendant™, a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. MediPendant™ service also includes advanced features such as three-way calling that enables the operator to link loved ones directly into the emergency call in real time. Text message alerts are also standard, and are used to inform loved ones that the user has contacted an operator or has requested assistance. A standard PERS system does not enable the user to speak and listen through the pendant, thus limiting them to a small area in their home. There is always the risk that the user will not be heard by the call center operator if not within a short range of the base station. For more information, please visit www.medipendant.com.

Safe Harbor Statement
Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.