MDHI Reaches Agreement with Leading Advertising Firm for Official MotorBooster™ Fuel Catalyst Product Launch

KING OF PRUSSIA, Pa., May 1, 2012 /PRNewswire/ -- Medical Alarm Concepts Holding, Inc. (OTCQB: MDHI.PK), today announced it has reached an agreement with branding and advertising firm Fried/Drake/Green to assist in the rollout of its fuel saving MotorBooster™ engine catalyst product.  This new team represents over 60 years of experience in supporting advertising and marketing efforts for companies competing in a wide range of marketing arenas and has managed some of the nation's leading brands.  Under the terms of the agreement, Fried/Drake/Green will establish a solid branding strategy, develop marketing materials including new websites, product brochures and demonstration videos, design a long-term public relations/social media program, and institute both additional radio advertising and a new television-based marketing campaign.

Marvin Fried, Partner and Chief Creative Officer at Fried/Drake/Green commented, "We believe MotorBooster™ has the potential to develop into a major national brand within the consumer marketplace and thus we have decided to put our firm's full efforts behind this amazing product.  We have a history of applying only the best and most experienced corporate resources to the introduction of new products and we believe we will be able to do the same for MotorBooster™.  We look forward to applying a collaborative approach in conjunction with the MotorBooster™ product team to make MotorBooster™ a significant success in the marketplace."

In a recent independent third-party dynamometer test an engine treated with MotorBooster™ exhibited significant performance (fuel consumption reduction of 16.5% and an increase in horsepower by 2.9%) and emission improvements (54% reduction in carbon monoxide and 84% decline in hydrocarbons) after having been conditioned with the combustion catalyst product as compared to results before treatment. 

"We are committed to bringing the MotorBooster™ product to the marketplace and our initial work has already begun," said Paul Green of MDHI.  "Retaining Fried/Drake/Green will enable us to develop a world-class branding, packaging and marketing strategy to accelerate this process.  We are very pleased that such an experienced firm, with major worldwide brands would align itself with the MotorBooster™ product and our Company.  We believe this product rollout will be a very important event for MDHI and its shareholders."

About MotorBooster and MDHI

MotorBooster's™ proprietary formulation is made of a patented organic metallocene compound that has been granted a U.S. Patent and is registered with the U.S. Environmental Protection Agency (EPA). The product comes in the form of a one-fourth-inch, round diameter beige tablet that users simply insert into a full tank of 15 gallons or more of gasoline, upon which it immediately dissolves into the fuel. It is then subsequently injected as part of the gasoline or diesel fuel mixture into the combustion chamber of the engine.  Once within the combustion chamber, MotorBooster™ forms an oxide residue film layer that facilitates or "catalyzes" the combustion process and enables a more complete, efficient burn of the fuel that results in better power delivery to the motor, enhanced fuel performance, mileage gains, reduced emissions and other engine enhancing performance benefits.  For maximum benefits, users should treat their engine by allowing MotorBooster™ to dissolve in a full tank of gasoline and circulate throughout the combustion chamber of the engine as part of the fuel mixture for up to several consistent fuel cycles. This process should be repeated consecutively for several fuel tank fill-ups in order to achieve optimal engine performance.  In addition to MotorBooster™, the company markets the MediPendant™, a patented two-way voice technology that enables the user to speak and listen directly through the pendant no matter where the user may be in and around their home. For more information, please visit www.medipendant.com.

About Fried/Drake/Green

The core partnership team at Fried/Drake/Green represents over 60 years of experience in supporting the advertising and marketing efforts for companies competing in a wide range of marketing arenas.  These backgrounds are grounded in management roles at some of the nation's leading brand and advertising firms such as Bozell Worldwide, Arnold Worldwide, Young & Rubicam, Ogilvy & Mather, Ted Bates, Hill Holliday and Mullen.  The firm specializes in identifying, defining and then expressing brands in a distinctive manner that is relevant to customers and differentiated from competitors.   Fried/Drake/Green councils in, and provides integrated services in branding, strategy, advertising, public relations, interactive and web design, promotion, event planning, and direct response marketing. Some of the notable past and current clients of the firm include: McDonald's, Bose Corporation, Spalding Golf, Smith and Wesson, Toro Corp., U.S. Postal Service, Nabisco Corporation, Purina, American Express, Citibank, Hyatt Hotels and Resorts, AT&T, and Western Union, among many others. For more, information, please visit www.frieddrakegreen.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's filings with Securities and Exchange Commission.

Contact:
Medical Alarm Concepts Holding, Inc.
877-639-2929 Ext. 113

SOURCE Medical Alarm Concepts Holding, Inc.