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MEANS Database Unveils a Fresh Identity as FoodRecovery.org

FoodRecovery.org's logo -- a green truck outline with half apple image, and the name FOOD RECOVERY .ORG written in the truck.

News provided by

FoodRecovery.org

Jan 23, 2024, 10:12 ET

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WASHINGTON, Jan. 23, 2024 /PRNewswire/ -- MEANS Database is proud to announce its rebranding initiative to become FoodRecovery.org. This comprehensive transformation allows the organization's team and mission to remain the same under a new name, logo, and website that better reflects its work. To address the pressing issues of hunger and food waste, this nonprofit organization recovered and distributed over 52 million pounds of food and supplies nationwide in 2023, and hopes to recover even more under its new identity.

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FoodRecovery.org remains committed to rescuing surplus food and redirecting it to those facing food insecurity.

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This is a video announcing our rebrand from MEANS Database to FoodRecovery.org. This video shows our old and new logo, and a few photos and videos from our team recovering extra food.
This is a video announcing our rebrand from MEANS Database to FoodRecovery.org. This video shows our old and new logo, and a few photos and videos from our team recovering extra food.
This is an image of the back of a trailer attached to a pickup truck. The trailer is filled with yellow bins of fresh red and green tomatoes, recovered from a farm in FL.
This is an image of the back of a trailer attached to a pickup truck. The trailer is filled with yellow bins of fresh red and green tomatoes, recovered from a farm in FL.

Learn how they recovered 52 million pounds of food here: https://foodrecovery.org/

The rebranding effort encompasses a new logo and a modernized website, with the same team and mission. The new logo reflects the dynamic nature of the organization, highlighting their large load food recovery capabilities. With the new name, FoodRecovery.org does exactly what it says- recover food across the country using technology to facilitate sustainability efforts.

As part of the rebrand, FoodRecovery.org has also launched an updated website, providing a more user-friendly experience for visitors seeking information on food recovery initiatives, volunteering opportunities, and educational resources. The revamped site serves as a hub for individuals and businesses looking to contribute to the organization's mission of reducing wasted food and addressing food insecurity.

"We are excited to unveil our new identity as FoodRecovery.org," said Sammie Paul. "Our rebrand reflects our dedication to innovation and sustainability in the fight against food insecurity and wasted food. We believe the updated look and feel will resonate with our supporters, partners, and the broader community as we continue to make a positive impact on both the environment and the lives of those in need."

FoodRecovery.org remains committed to its core mission of rescuing surplus food and redirecting it to those facing food insecurity. The rebranding is not only a visual overhaul but also a strategic move to expand the organization's reach and influence. The updated mission statement emphasizes the importance of collaborative efforts in creating a world where no edible food goes to waste.

As FoodRecovery.org continues its journey to build a more sustainable and equitable food system, the rebrand signals a renewed commitment to making a meaningful impact on the global fight against food insecurity.

For media inquiries, please contact:
Sammie Paul
[email protected]
(202)449-1507

About FoodRecovery.org
FoodRecovery.org is a nonprofit organization dedicated to reducing food waste and addressing food insecurity. Through innovative food recovery and redistribution programs, the organization works to create a more sustainable and equitable food system. For more information, visit www.FoodRecovery.org.

SOURCE FoodRecovery.org

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