Med Ad News Announces Episode 3 of Webinar Series for Life Science Marketers

SANTA MONICA, Calif., June 4, 2013 /PRNewswire/ -- Leading pharmaceutical business and marketing publication Med Ad News, and IMS-Appature, the leading software-as-a-service (SaaS) provider for life science marketers, are excited to continue the Med Ad News Webinar Series: Enabling the New Marketing Model, sponsored by IMS-Appature. This series addresses how marketing teams are building the capabilities needed for a new, more complex era of insight-driven marketing.

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The third episode in the series, Gaining Strategic Advantage Through A 360 Customer View, Wednesday, June 12, 2013 at 12:00 p.m. ET (11:00 p.m. CT, 9:00 a.m. PT), brings together two experts to discuss a key component of how the new marketing model is creating a cogent customer experience, as well as effective campaign optimization, across all channels.

A full 360 view of the customer is foundational to the process, yet companies generally face two challenges in making it happen.

1. Getting all the data in one place remains a struggle – e.g., the marketing data is often disconnected from field data, and some sources such as digital may be left out altogether.
2. Once you've pulled together a 360 view, what exactly do you do with it in practice?

Experts in this webinar will outline the most progressive approaches to pulling this view together, and even more importantly using it on a day to day basis to design and optimize campaigns. Learn how to gain competitive advantage by overcoming the hurdles that continue to trip up so many organizations today.

Episode 3: Gaining Strategic Advantage Through A 360 Customer View

This Webcast will feature presentations by Anindita Basu, Principal and COE, (Resource Optimization), IMS Management Consulting, and Mark Karch, EVP, IMS-Appature. The Webcast concludes with a live Q&A session moderated by Chris Truelove, Director of Content, Med Ad News and UBM Canon, Pharmaceuticals.

This episode of the series will take place on Wednesday, June 12, 2013 at 12:00 p.m. ET (11:00 p.m. CT, 9:00 a.m. PT). The webinar will be archived for one year on the website. Register only once, and have access to the webinar series, real-time chat and twitter feeds, and a library of information and resources. For more information or to register for the event, please click here.

Save the Date —Dates for the remaining 2013 webinars have been announced:
Episode 4: Optimizing Channel Integration And Customer Experience – September 11, 2013
Episode 5: Achieving Organizational Agility In Data-Driven Marketing – December 11, 2013

For more information or to register for the event, please click here.

About Med Ad News
The pharmaceutical industry's publication of record for 30 years, Med Ad News provides broad coverage and incisive analysis of the issues, events, trends, and strategies shaping pharmaceutical business, marketing, and sales. More than 16,500 readers comprising corporate executives, marketing, sales, and product managers – receive Med Ad News 12 times per year. Med Ad News is a publication of UBM Canon Pharmaceutical Media Group. More info visit www.pharmalive.com.

About IMS-Appature, Inc.
IMS-Appature provides a "surprisingly simple" cloud based relationship marketing software platform, Appature Nexus, designed exclusively for healthcare and life science companies. Appature Nexus enables marketers to deepen brand relationships and drive share growth with a platform that integrates the marketing database, campaign management tool and analytics suite into one easy–to–use tool. Leaders in the pharmaceutical, medical device and consumer healthcare industries rely on IMS-Appature to realize the full potential of their customer relationships. Please visit www.appature.com.

About UBM Canon
UBM Canon, the leading B-to-B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging. UBM Canon is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

SOURCE Med Ad News; UBM Canon