ATLANTA, Feb. 2, 2011 /PRNewswire/ -- Medalist Sports, based in Atlanta, Ga., announced today that it has been selected by Anschutz Entertainment Group (AEG) to oversee the event management of the Leadville Trail 100 Qualifier Series. Medalist currently partners with AEG on the technical and operational production of the Amgen Tour of California professional cycling race.
Medalist will assist AEG in the development and execution of the national Leadville Qualifying Series races, each of which will provide athletes the opportunity to earn guaranteed entry into the perennially sold-out Leadville Trail 100 mountain bike race. These qualifying races provide avid cyclists with additional opportunities, outside of the traditional Leadville Trail 100 MTB lottery system, to gain entry into this legendary event.
"Medalist Sports continues to deliver an impeccable standard of excellence," said Andrew Messick, president of AEG Sports. "In addition to their leadership role in the production of professional road cycling events, the focus on high-level mountain bike events like the Leadville Qualifying Series is a natural area of growth for our partnership."
The reputation of Medalist, along with the personal experience of Medalist Sports Managing Partner Jim Birrell, one of the 2010 Leadville finishers, will combine both a personal understanding and professional passion in delivering an unprecedented mountain bike race series. "It is an exceptional opportunity to promote an endeavor that affords more opportunities for deserving cyclists to undertake the Leadville 100 journey."
The Leadville Qualifying Series will initially consist of three races in 2011 and expand to eight races by 2013. The three 2011 qualifying events will be held in June and July in California, Colorado and the Northeast. In 2012 and 2013, additional qualifying races will be added in Texas, the Southwest, Midwest, Southeast, and an additional race in California. A Request For Proposal for host venues has been developed in partnership with AEG and is being distributed by Medalist Sports.
Medalist Sports will be responsible for the technical and competitive planning and execution for the series, as well as coordination with each host venue. In addition, Medalist Sports will receive consultation from Life Time Fitness regarding synergy and connection to the Leadville Trail 100 MTB race.
SOURCE Medalist Sports