Medela Launches Campaign Highlighting Authentic Breastfeeding Journeys

Nov 03, 2015, 09:00 ET from Medela, Inc.

MCHENRY, Ill., Nov. 3, 2015 /PRNewswire/ -- Medela, Inc. announced today the launch of Through It All, their latest campaign – incorporating authentic voices from modern families sharing breastfeeding experiences and advice. Through It All leverages the voices of real Medela families across the United States, each representing a unique point of view on how they made breastfeeding work for them and their family.

"Medela has long been a valuable source of products and support for moms and families everywhere," said Susan Rappin, vice president of marketing for Medela. "Through It All is designed to celebrate all families through their journeys – whatever their goals, however they get there, whenever they need us."

Consumer insights are the cornerstone of Medela's breastfeeding support system. Medela developed Through It All to aggregate valuable perspectives in one place, knowing that millennial families regularly seek input and ideas from their peers. Through It All will consist of a video library at, where these Medela moms, partners and families share their stories and, in particular, how they were able to make breastfeeding work for them. Topics these families address include being a mom of multiples, surrogacy, experiencing fertility challenges, same-sex family structure, being a military mom, socio-economic challenges, returning to work, being a stay-at-home mom and many others.

Added Rappin, "Through It All doesn't gloss over the realities of breastfeeding and pumping. It's hard work, but it's worth it, as you'll hear from our Moms. Through It All is about giving moms and families the opportunity to share their stories of the encouragement, support and strength they've found along the way."

Medela partnered with Minneapolis-based marketing agency StoneArch to develop the campaign and help them connect with millennial moms and their families in new and more relevant ways. The approach is based on the fundamental, accessible reality that parenthood isn't perfect. Through It All references the challenges and triumphs that come with the experience of life with a new baby. By sharing stories from a  range of families, Medela aims to elevate real-world breastfeeding knowledge using a unique mix of families who show some of the many different solutions today's families are creating to make parenthood work.

Medela invites you to join the conversation on Facebook, Twitter and Instagram. For more information about Through It All and to get to know more about the families, please visit

About Medela
Founded in 1961 by Olle Larsson and headquartered in Switzerland, Medela today is led by his son Michael Larsson. Medela concentrates on two business units: "Breastfeeding", which is leading in the development and production of breastfeeding products, and "Healthcare", which engineers and manufactures highly innovative medical vacuum technology solutions. Medela conducts basic research in partnership with leading scientists, medical professionals and universities, and uses the research results in the development of its products. Medela has 18 subsidiaries in Europe, North America and Asia, and together with independent partners distributes its products in more than 90 countries. The company employs over 1,500 staff worldwide, 330 of whom are located in the Canton of Zug, Switzerland.

For more information, visit

About StoneArch
StoneArch is a full-service agency focused on health and medical marketing, from prevention to intervention. Decades of healthcare experience give the Minneapolis-based agency keen perspective on a complex industry and the critical insights it takes to elevate brands. They are a three-time winner of the Medical Marketing and Media Gold Award and have been named one of "100 Best Companies to Work For" by Minnesota Business.  The agency actively seeks partners, clients and talent who share its mission to have a positive impact on health.

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SOURCE Medela, Inc.